1、CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001家乐福公司历史家乐福公司历史HistoryofCarrefour成立家乐福SAEstablishmentofCarrefourSA法国inFrance第一家2500平方米的超市Fisthypermarketwith2500m巴黎附近nearParis家乐福标志的产生CarrefourofCarrefourlogo第一家11000平方米的超市FirstHypermarketwith11000m里昂附近nea
2、rLyon195919631966CarrefourShiShengStoreOct.2001家乐福公司历史家乐福公司历史HistoryofCarrefour家乐福进入股票市场IntroductionintotheStockExchangeMarker在西班牙开设第一家分店FirstStoreinSpain在巴西开设第一家分店FirstCarrefourinBrazil家乐福政策产生FirstCarrefourPolicy在阿根廷开设第一家分店CarrefourinArgentina产生印有家乐福品牌的产品Launchingof
3、CarrefourBrandproducts197019731975197919821985CarrefourShiShengStoreOct.2001家乐福公司历史家乐福公司历史HistoryofCarrefourMarcelFournier学院CreationofInstituteMarcelFournier在台湾开设第一家分店FirststoreinTaiwan购买了45家欧洲店PurchaseofEuromarche:45stores在墨西哥和马来西亚开设第一分店FirststoreinMexicoandinMalays
4、ia在中国开设第一家分店-北京创益佳店Netsales30billionsUS$在泰国和韩国开设第一家分店FirststoreinThailandandinKorea198719891991199419951996CarrefourShiShengStoreOct.2001家乐福公司重要事件家乐福公司重要事件最重要的八件事TheTopFacts1.家乐福第一家超市于1963年在法国创立CarrefourFirstHypermarket2.家乐福集团1999年2月底368家分店CarrefourGroup1999Feb:368Stores3.家
5、乐福：在全世界20个国家和地区开设分店Carrefour:Presencein20countriesallovertheworld4.家乐福在1995年世界零售行业排名中名列第六Carrefourranked6thintheworldinretailingbusinessin19955.在1996年的净营业额:300亿美元Netsalesin1996:30billionUS$CarrefourShiShengStoreOct.2001家乐福公司重要事件家乐福公司重要事件6.家乐福在中国：在1995年开设第一家分店CarrefourChin
6、a:1ststorein19957.家乐福1996年在中国的购买客户人次：6，887，113NumberofdebitsinChina:6,887,1138.1999年8月家乐福集团与法国普美德斯集团合并,合并后的集团仍名为家乐福.CarrefourcombinedPromodesGroupinAugust,1999.ThegroupaftercombineisstillnamedCarrefour.9.家乐福2000年底在中国已开业的店达27家CarrefourChina27storesin2000.CarrefourShiShen
7、gStoreOct.2001MissionofCarrefour家乐福的使命家乐福的使命OurMission我们的使命我们的使命OurPeople我们的员工我们的员工OurResources我们的方法我们的方法Alloureffortsaredirectedtowardscustomersatisfaction.Ourretailingactivitiesseektomeetchangingcustomerdemands,intermsofproductselectionandquality,atthemostcompeti
8、tiveprices我们尽一切努力最大程度地满足顾客的要求我们的零售行业通过选择商品，提供最佳品质及最低价格，以满足客户多变的要求Highly-motivatedassociatesareourmainasset.Individualinitiativeanddelegationofresponsibilitiesarecarriedoutinaspiritofsolidarityandcommoninterest.我们最主要的财产是士气高昂的员工.每一个员工应在团结奋斗及目标一致的基础上，充分发挥主动性及责任。Ourbusinessis
9、basedonsimple,straightforwardconcepts.Toremaincompetitive,weconstantlyadaptourresourcestoachieveoptimaldistributionefficiency.我们的理念简单而直接为了在竞争中取得优势，我们必须最大限度地使用资源使之发挥作用。CarrefourShiShengStoreOct.2001Customersatisfactionfirst顾客满意为优先顾客满意为优先SALESCLERKEMPLOYEECASHIER营业员职员收银员ASS
10、ISTANTDEPARTMENTHEADSECTIONHEAD助理课长处长STOREMANAGER店经理REGIONALMANAGER区经理GENERALMANAGER总经理CarrefourShiShengStoreOct.2001OURGOAL我们的目标OURVALUES|我们的价值Weaimtobeaninternationalforcewithasignificantpresenceineachmarket.Byconstantlyseekingtogainmarketshare,wewillstreng
11、thentheGroupsindependenceandraiseitsvalueoverthelongterm我们的目标是成为一个国际性公司，并在每个市场中占有重要比例。通过市场占有率的扩大，我们将不断加强公司的独立性及增加公司长期的企业价值。Weaimtodevelopmutuallybeneficialsynergieswithallourbusinesspartner.Weseektoadapttothespecificenvironmentofeachcountrywhereweoperateandto
12、serveasabenchmarkintermsofbusinessvalueswhereverwearepresent.我们强调协调与合作伙伴之间的关系，增进双方共同的利益。我们要尽力融合各国特殊的环境，成为同业间的楷模。家乐福的使命家乐福的使命MISSIONOFCARREFOURCarrefourShiShengStoreOct.2001我们的一切工作的核心我们的一切工作的核心是为了让是为了让顾客满意顾客满意。CustomerSatisfaction顾客满意顾客满意AllOurEffortsMustBeDirectedTowardsCus
13、tomersSatisfaction.CarrefourShiShengStoreOct.2001CarrefourFourPolicies家乐福四大政策家乐福四大政策ManagementLevel管理层管理层Assets资产资产Merchandise商品商品vAllEquipmentingoodcondition所有器材处于良好状态vPrice价格vClean干净vFull满vListentocustomers倾听客户需要vCompetitorssurvey竞争调查Finance财财务务vAnalysisofmonthlyDepartment
14、bulletin每月部门报告分析vReactwhendisparitiesbetweenbudgetandactual当财政预算与实际开销出现不同时应作出反应vCheckfollow-upofprocedures检查跟踪工作程序vWorkonannualbudget制定年度财政预算vGetthebestassortment作出最好货品分类排列vgetthebestconditions提供最好的条件vReacttocompetitorspricelevel对竞争对手的价格作出反应vCheckvolumeordersa
15、ndsalesquantities检查销售量vpushforpromotions促销vCommunicationwithnegotiator与谈判者交流人力人力资源资源vKnowyourstaff了解员工vTrain培训vCommunication交流vInitiative&creative主动性与创造性vLinkbetweenmanagementteamandmyteam管理团队和我的团队之间的练习ResourceHumanCarrefourShiShengStoreOct.2001France法国223WWeesstt
16、EEuurrooppee西西欧欧223Poland波兰8Turkey土耳其8Portugal葡萄牙5Italy意大利36Spain西班牙122CzechRep捷克共和国6Slovakia斯洛文尼亚2Switzerland瑞士11Greece希腊11Belgium比利时60SSoouutthhEEuurrooppee南南欧欧269Chili智利3Columbia哥伦比亚3Mexico墨西哥19Brazil巴西74Argentine阿根廷22SSoouutthhAAmmeerriiccaa南南美美洲洲121U.A.E阿连酋6M
17、alaysia马来西亚6Singapore新加坡1Taiwan台湾24China中国27Qutar卡塔尔1Thalland泰国11Indonisia印度尼西亚7Japan日本3SouthKorea韩国21Aisa亚洲107DominicanRep多米尼加1Mauritius毛里求斯1Tunisia突尼斯1Morocco摩洛哥7Africa非洲10CCaarrrreeffoouurrGGrroouupp家家乐乐福福集集团团730CarrefourChina家乐福世界分布家乐福世界分布CarrefourShiShengStoreOct.2001Asia
18、Region亚洲地区亚洲地区HHoonnggkkoonngg香香港港44CChhiinnaa中国27TTaaiiwwaann台台湾湾2244SouthKorea韩国21Thailand泰国11Malaysia马来西亚6Singapore新加坡1Indonisia印度尼西亚7Japan日本3U.A.E阿连酋6Qutar卡塔尔1AAssiiaaRReeggiioo
19、nnPPrreessiiddeenntt亚亚洲洲总总裁裁（香香港港）CarrefourShiShengStoreOct.2001CarrefourChina家乐福中国家乐福中国DaLianStore大连店BeijingFangyuanStore北京方圆店BeijingFangzhuangStore北京方庄店BeijingMalianDaoStore北京马莲道店ShengyangBeizhanStore沈阳
20、北站店TianjinNankaiStore天津南开店TianjinLongchengStore天津龙城店BeijingChuanyijiaStore北京创益佳店NNoorrtthhRReeggiioonn北北区区（北北京京）88WuxiYongleStore无锡永乐店NingBoStore宁波NanJinDaQiaoStore南京大桥店ShanghaiNanFan
21、gStore上海南方店ShanghaiGubeiStore上海古北店ShanghaiJinqiaoStore上海金桥店ShanghaiWuningStore上海武宁店ShanghaiQuyangStore上海曲阳店EEaassttRReeggiioonn东东区区（上海）88ChengduBabaojieStore成都八宝街店WuhanWushengSto
22、re武汉武胜店WuhanShishengStore武汉十升店ChongqingJinguanyinStore重庆金观音店ChongqingMHJStore重庆棉花街店CCeennttrraall//SSoouutthh--wweessttRReeggiioonn中西区（上上海海）55ShenzhenMeiLinStore深圳梅林店Dong
23、guanDongshengStore东莞东盛店ZhuhaiXiangzhouStore珠海香洲店ShenzhenNantouStore深圳南头店SouthRegion南区（广州）6China中国总总经经理理((上上海海）2277CarrefourShiShengStoreOct.2001Central/South-westRegion家乐福中西区家乐福中西区CChhoonnggqqiinnggJJiinnggu
24、uaannyyiinnSSttoorree重重庆庆金金观观音音店店SSttoorreeMMaannaaggeerr::AAmmoollddCChheenn店店长长：陈陈锦锦伟伟CChhoonnggqqiinnggMMHHJJSSttoorree重重庆庆棉棉花花街街店店SSttoorreeMMaannaaggeerr：FFrraannkkLLiiuu店店长长：刘刘挺挺GGrroocceerry
25、yDDiivviissiioonn杂杂货货处处MMiicchhaaeellWWaann万万明明治治FFrreesshhDDiivviissiioonn生生鲜鲜处处RobertWang王年强TTeexxttiillee//AApppplliiaanncceeDDiivviissiioonn纺纺织织品品//电电器器处处JJaanneeGGuuoo郭郭咏咏桥桥Bazaar家家用用百百货货处处JJo
26、onnaatthhaannWWuu吴吴宇宇翔翔WWuuhhaannSShhiisshheennggSSttoorree武武汉汉十十升升店店SSttoorreeMMaannaaggeerr::MMaayybboollLLiiaann店店长长：连连清清萍萍WWuuhhaannWWuusshheennggSSttoorree武武汉汉武武胜胜店店SSttoorreeMMaannaaggeerr：Y
27、YoouunnggYYaanngg店店长长：杨杨孝孝全全CChheennggdduuBBaabbaaoojjiieeSSttoorree成成都都八八宝宝街街店店SSttoorreeMMaannaaggeerr::JJoosseeMMeessttrree店店长长：麦麦思思楚楚RReeggiioonnaallMMaannaaggeerrJJeeaannPPiieerrrreeRReetttti
28、inngg中中西西区区经经理理何何融融沛沛CarrefourShiShengStoreOct.2001CarrefourConcepts家乐福的理念家乐福的理念CustomerSatisfactionFirst!顾客的满意为优先顾客的满意为优先vOnestopshopping一次购足vLowprice超低售价vFreeParking免费停车vSelfService自助式服务vFreshnessandQuality新鲜和品质CarrefourShiShengStoreOct.2001店长店长StoreManager杂货杂货Consume
29、rGoods家电家电Appliance日用日用百货百货Bazaar生鲜生鲜Fresh服务服务部门部门Service纺织纺织TextileCarrefourShiShengStoreOct.2001杂货处杂货处ConsumerGoods15课Perishable冷冻冷藏食品14课DryGrocery干性副食12课Cosmetics化妆用品10课Drink烟酒饮料11课Cleaning清洁用品CarrefourShiShengStoreOct.200120课Delicatessen熟食21课Fishery鱼22课FruitVegetable蔬菜23课Bakery面包24课Butche
30、ry精肉26课Restaurant冰吧生鲜处生鲜处FreshCarrefourShiShengStoreOct.2001日用百货日用百货Bazaar33课Leisure休闲百货32课Culture文化用品31课HouseKeeping家用百货30课DIY手工制品34课Gardening园艺35课CarAccessories汽车配件CarrefourShiShengStoreOct.2001家用电器家用电器Appliance44课TV&Video视听器材43课Sound/Version音响42课PhotoCineOpticals手机/照相器材41课SmallAppliance
31、小家电40课BigAppliance大家电45课Computer电脑CarrefourShiShengStoreOct.2001纺织处纺织处Textile62课SeasonalTextile季节性服饰61课PermanentTextile非季节性服饰60课Footwear鞋65课HouseLine家用纺织品66课PersonalAccessories服饰配件CarrefourShiShengStoreOct.2001服务部门服务部门Service90Cashier收银部91AC财务部92Security保安部93Maintenance维修部94Management管理部门95IT电
32、脑部96RY收货部97OP订货部CarrefourShiShengStoreOct.200110课课饮料烟酒饮料烟酒Dept10DrinkCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200111课课清洁用品清洁用品Dept11CleaningCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001C
33、arrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200112课课化妆用品化妆用品Dept12CosmeticsCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200114课课干性副食干性副食Dept14DryGroceryCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourS
34、hiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200115课课冷冻冷藏食品冷冻冷藏食品Dept15PerishableCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200120DeptCarrefourShiShengStoreOct.2001CarrefourS
35、hiShengStoreOct.2001CarrefourShiShengStoreOct.200121DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200122DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001Carrefour
36、ShiShengStoreOct.200123DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200124DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200126DeptRestaurant餐厅CarrefourShiShengStoreOct.2001CarrefourShiShengSt
37、oreOct.2001CarrefourShiShengStoreOct.200130DeptDIY自助工具CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200131DeptHousingKeeping日常用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200132DeptCulture文化用品Carre
38、fourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200133DeptLeisure休闲用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200134DeptGardening园艺CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200135DeptCarAccessary汽车配件CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200140DeptBigAppliance大家电CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200141DeptSmallAppliance小家电Carrefo