Therearemanypredictionsbeinggeneratedrightnowandinsteadofwritingyetanotherset,I’mprovidingalistingofthosethatarethemostinterestingandthought-provoking.Theyarelistedbelow:
Oct12
Twelveofthenineteencompaniesintheindexdeliveredapositivereturninthefirstthreequartersofthisyear.NetSuite(NYSE:N)leadsallcompaniesintheindexwithanannualizedgainasofcalendarQ3of88.69%andhasadollarvalueof$16,078on$10,000investedonJanuary2ndofthisyear.Workday(NYSE:WDAY)attainedanannualizedgainof81.49%asofQ3,andhasadollarvalueof$15,617on$10,000investedonJanuary2nd.Qualys(NASDAQ:QLYS)attainedanannualizedgainof49.33%anddelivered$13,498on$10,000investedfromJanuary2ndtoOctober2ndofthisyear.Thefollowingtableliststhetopbestperformingcloudcomputingstocksintheindex.
BestPerforming
WorstPerforming
Sevenofthenineteencompaniesintheindexlostvalue,withFusion-IO(NYSE:FIO)experiencingthegreatestannualizedlossinstockvalueof-51.03%and$10,000investedonJanuary2ndofthisyearbeingworth$5,862asofOctober2nd.Rackspace(NYSE:RAX)hadanannualizedlossof-38.61%,with$10,000investedonJanuary2ndbeingworth$6,943asofOctober2nd.Thefollowingtableshowsthefivelowest-performingcloudcomputingstocksintheindex.
ThenineteencompaniesthatcomprisetheCloudComputingStockIndexattaineda19.41%returnfromOctober3,2012toOctober2,2013.InthesameperiodMicrosoftgained13.98%,Oracle,7.05%andSAP,4.83%.Pleaseclickontheindextoexpanditforeasierviewing.
SpecificsontheCloudComputingStockIndex
Note:IdonotholdequitypositionsorworkforanyofthecompaniesmentionedinthisblogpostorincludedintheCloudComputingStockIndex.
Oct6
Thefollowingarethekeytake-awaysfromthesummit:
WhyEnterprisesNeedADigitalInfrastructurePlaybook
IhadachancetospeakwithTonyafterhispresentationandaskedhimwhyenterprisesneedadigitalinfrastructureplaybooknow.“Digitaltransformationisbreakingdownthebarrierstosustainableglobalprosperitybyshiftingpowertowardstheindividual,”hesaid.“Thisrevolutionwilltransformhowenterprisescreateanddelivervalue.Digitalenterpriseswillpursueandbuilddynamicinfrastructurecapabilitiestoinnovateanddifferentiatecustomerexperience,constantlyempoweremployeesanddisseminateprescriptiveknowledgeacrosstheenterprise.”
IBMSoftLayerUpdate
Aug13
IDG’smethodologyisbasedoninterviewswith1,358respondents,stratifiedacrossCIO,Computerworld,CSO,InfoWorld,ITworld,andNetworkWorldwebsites,inadditiontorespondentscontactedviaemail,andLinkedInforums.58%ofrespondentsarefromexecutiveITroles;17%fromMid-levelIT;14%fromITprofessionals;8%frommiddle-levelbusinessmanagementand3%non-managerroleswererepresentedinthestudy.Hightechindustriesarethedominantindustryrepresentedwith18%ofrespondents,followedbyfinancialservices,governmentandmanufacturing(eachaccountingfor10%ofrespondents).Education(9%)andtelecommunications&utilities(6%)aretheotherindustriesrepresented.
Keytake-awaysfromthesurveyincludethefollowing:
Aug7
FocusingonthelearningneedsofITprofessionalswhoneedtoapplycloudtechnologiestosolvecomplexbusinessproblems,manyoftheseprogramsandcoursesselloutbeforeclassesbegin.ThisisbecauseCIOs’careerpathsareincreasinglydefinedbyhowwelltheyapplycloudtechnologiestotheuniquechallengesandproblemstheirbusinessesface.ForCIOsandothermembersofseniormanagement,gettingasolideducationoncloudcomputing’sbusinessbenefitsisessentialformanagingeffectivelytoday,increasingtheirlong-termmarketabilityandcareergrowth.
Herearekeytake-awaysfromfollowingthisarea:
May21
Gainingaclear,contextually-basedviewofcustomersisn’teasy.Fine-tuningsystemintegrationtounderstandthenuancesofcustomers,gaingreaterinsightsandinfusingcustomerintelligencethroughacompanyrequiresmorethanAPIsandcloudplatformintegration.Itrequiresaprecisestrategyofintegrationtoaligncustomerdatatoongoingstrategies.
Thebottomlineisthatcustomer-drivenintegrationisreshapingCRMandwillaccelerateascloudplatforms,combinedwithAPIs,reorderthecustomerrelationshiplandscape.
Keytake-awaysfrommyinterviewwiththemincludethefollowing:
Cloudintegrationisoneofthefastestgrowingareasofenterprisesoftwaretoday,mademorecomplexbycloudplatformproviderscreatingtheirownuniqueapproachestoAPIs.Whatarethetopthreelessonsyou’velearnednavigatingScribethroughthemanypotentialproductandservicesstrategiescloudplatformsareprovidingtoday
Thetopthatcometomindareunderstandingthatyourcloudplatformvendorabsolutelyaffectsyourproductofferingandmakingsureyourofferingisportable,thatyou’renottoodeepinonevendor’stechnologyorplatform.
Thereareamanynewcloudservicesandplatforms–youhavetomakeachoicebetweenanestablished,provenvendorortakingachanceasanearlyadopterofsomethingnew.Wedecidedtobeanearlyadopterandwe’vehadmixedresults,whichattimescausedproblemsforourcustomers.Customersdon’tcarewhocausedyourslowdownoroutage–theyexpectthatyouhaveserviceavailablenomatterwhat.Asaresult,wehadtobuildoutsophisticatedandsensitivemonitors,fail-overandavailabilitycapacity.
Oneofthethingswedid,anditwasfairlycontroversialatScribe,wasmakesureourofferingwashighlyportable.Giventhevendor’sbrandname,therewerepeoplewhofeltthattherewasnowaysomethingcouldgowrongandwewereshowingavoteofnoconfidencebynotcompletelyembracingtheservice.OthersatScribewereskepticalandinsistedwenotgettoodeepintothisparticulartechnologysowecouldpulltheplugquicklyifitdidn’tworkout.Eventhoughitwasnotapopulardecision,wemadesurethisportabilitywaspartofourarchitecturefromdayoneandwe’veresistedgettingtoodependentonuniquecapabilitieseventhoughitcouldbeeasierfromadevelopmentstandpoint.
Keepingthatdisciplineturnedouttobeaverysmartmove–we’vesincehadtomovepartsofourofferingtootherplatformsandservicesthatcouldbetteraccommodateourgrowthandcapacityneeds.Aswecomparenoteswithotherintegrationcompanieswithcloudofferings,we’rehearingsimilarstories.Wewanttofocusonourfeaturesandservicesandwewanttobeabletomakesureourplatformisstableandperformingforourcustomers.Havingtheabilitytomovepartsandpiecesofourarchitecturewhenweneedtoiscriticalaswegrow.Ourplanningandroadmapnowincludeacapacityreviewandalloptionsareonthetable,includingchangingtechnologyplatformsorvendors.
ManysayenterprisesoftwareisquicklymovinginthedirectionofanAPIeconomy.WhatareyourthoughtsontheAPIeconomybeginningwithhowyoudefineit,andhowwillitchangeCRMinthenextthreeyears
Whenwelookattheenterprisesoftwarespaceandhowitisstillverychallengingtointegratethedataacrosstheseapplications,itabsolutelymakessensedirectionally.Therearesomanynewtechnologystacksandplatformsoutthereandtheoldonesaren’tgoingawayeither.APIsarealogicalframeworkforpeopletoaccess,share,andintegratedataregardlessofwhereitlivesorhowit’sstored.
ThisisreallyexcitingforCRM.Thereisalotoftalkaboutthe360degreeviewofthecustomerbuttherealityformostbusinessesisthatactuallygettingallthatdataisstilldifficultandnotstandardized.Ifyou’vegotalightweightAPItoaccessanynumberofcustomerdatapointsinandoutsidethebusiness,CRMwouldbemoreaframeworkandplatformtoselectandmashupthosedatafeedsinatailoredpresentationforparticularrolesinyourbusiness–sales,support,marketing,etc.Youcouldputaverypowerful,functionallyrelevantviewofthecustomeratyouremployee’sfingertips.We’realreadyseeingthattodaywiththeabilitytoembedGoogleMaps,socialfeeds,andthelikeinCRM.ButthinkabouthowincredibleitcouldbeforCRMifyouwereabletodothattypeofembedwithvirtuallyanydatasource.
Insuchahighlycompetitive,rapidlychangingandtechnicallycomplexmarketarea,howdoyoucontinuallyinnovateandgeneratenewideas
Formanyenterprisesoftwarecompanies,sellingthroughresellersischallenging.WhatkeylessonshasScribelearnedaboutmakingaresellerstrategyforcloudintegrationservicessuccessful
ThegrowthoftheAPIeconomyhasmanyparallelstogrowingareseller-basedbusiness.HowdoyouviewtheseparallelsandhowdotheyopenupgreateravenuesofinnovationtobenefitthosecompaniesusingCRMtodayandinthefuturethroughresellers
Theresellerchannelisgoingthroughaninterestingevolutionwithcloud.Whatwe’reseeingareresellerstypicallymakingtwochoices,goingcloudorstickingwithon-premisebutfocusingonlarger,enterprisedeals.We’reseeingsomeofourexistingresellersre-aligningtheirofferingsandservicesaroundcloud;theymaycontinuetodopremisedealsbuttheyaren’tleadingwithpremise.We’reincreasinglyworkingwithathirdcategoryofnewpartnerswhohaveenteredtheCRMbusinessrecentlyasexclusivelycloud;typicallytheseresellersrepresentmultipleCRMvendors(Salesforce,Sugar,DynamicsCRMOnline,etc.)intheirpractice.
Regardlessofthepartnerorientationtowardscloud,wearedefinitelyseeingashifttowardsclouddeals.EMEAisbehindNorthAmericabutisquicklyclosingthegap–weseegrowingadoptionofcloudapplicationsandthereisanexcitementandinterestinEMEAformorecloud.
CanyouwalkmethroughthenewproductdevelopmentcyclesyouuseHowareyouseeingthemarketcadencerightnowfromacloudintegrationperspectiveIsit6months,orshorterthanthatforeachnewrelease
Thecloudisdrivingfasterrelease&upgradecyclesoverall.Customersusecloudapplicationsintheireverydaylivesandthoseconsumerapplicationstypicallyhaverapidresponsetofeedback;it’snotunusualtogetanupdateonyouriPhoneappsonceamonth.We’reseeingthosesameexpectationsinthebusinessapplicationsspace–youshouldn’tbewaiting6-12monthsormoreforupdatestotheproduct.Thenatureofcloudallowsustobemuchmoreresponsivegivingustheflexibilitytopushoutupdateswhenweneedto.
Ourreleasecadenceis8weeks.Wemightgolongertoa16-or24-weekcycleforamajorrelease.Ourconnectivityreleasecycleismuchfaster.Eachquarterwe’retypicallyreleasing2-3newconnectorsand2-3upgradestoexistingconnectors.Thisreleasecadencehasbeenarealadvantageforusinclosingdealsandbuildingcustomerloyalty.Everytwomonthswe’reputtinginenhancementsandnewfeatures–manyofthosedrivenfromdirectcustomerfeedback.We’vewonmorethanafewcompetitiveandstrategicwinsbecausewewereabletoincorporatefeedbackfromtheprospectduringtheproofofconceptortrialphaseofthosedealswithinashortperiodoftime.
Earlierwespokeabouthowyourcompanyissuccessfullyusingpersonastoguidenewproductdevelopment.Canyoucommentonhowpersonasguidethedevelopmentandlaunchofnewproducts
Personasprovidethatguidingstarforthedevelopmentteamtobuildtowards.It’snotjustthe“what”andthe“how”,it’sthe“who”andthe“why”.Whenwestartwithpersonaswe’retalkingaboutthebusinessproblemorgoalthatourcustomerisgrapplingwith.That’swheretheinnovationwetalkedaboutearliercomesin–wetrytosolvefortherealworldbusinessproblemandanauthenticuserexperienceforourtargetcustomer.Afterwehavethepersonasolidified,thenweapplyaparticulartechnologyapproachanddesign.Startingwithwhatsuccesslooksliketothecustomerkeepsthingsveryclearandrealintermsofdesign,scope,whattheproductwillandwillnotdo.
Thedevelopmentteamhasamuchclearerunderstandingwhotheyarebuildingproductforandwhyitneedstobeacertainway.Ifthereisaquestionordifferenceofopinionabouttheuserexperienceorthewayacertainfeatureshouldwork,wealwaysgobacktothepersona.It’saveryefficientsanitycheckthroughoutthedevelopmentprocess–wouldourpersonareallyusethisfeatureinthisway,wouldtheybecomfortableworkingthatwayinreallife,dotheyreallyneedthisfeatureorcapabilitytodotheseextra5thingswethinktheydo
Personasareveryhelpfulindiscouragingdevelopingproductsthatmightbeperceivedascuttingedgetothetechcommunitybutultimatelydon’tgivethecustomerwhattheyneedandwant.Welikecooltechnologiesandfeatures,andwe’llputitintherebutonlyifitfitsthepersona.
HasanycustomermeasuredtheimpactofScribeintegrationsolutionsinthecontextofimproveduserexperienceandcustomersatisfactionIfso,canyousharethosefigures
AninterestingquestionandoneweaskedinourrecentStateofDataIntegration2013survey.Whatwefoundwasthatover70%ofoursurveyrespondentshadnoformalprocessforevaluatingthesuccessoftheirintegrationandarticulatingthereturnoninvestmenteitherinoperationalimprovementsorcustomersatisfaction.Withapartnerinvolvedthereissomeimprovementasthepartnerhastotypicallyprovethesuccessoftheirengagementbutit’snotwhatwe’dlikeittobe.It’svirtuallyimpossibletogetacustomertocaptureanymeaningfulmetricsaftertheprojecthasbeencompleted.
Whatwe’refindingisthatpartnersandcustomersdon’tknowwheretobegintomeasuretheimpactoftheirintegrationandtherearenostandardtemplatesorresourcestouseaspartoftheprojectplanning&tracking.Thisisaproblemwe’retacklinginthecomingmonths,providingstandardmetricsthatanypartnerorcustomercanusetotrackthesuccessoftheirintegrations.
WhatarethemostimportantmetricstokeepinmindwhenevaluatingtheperformanceofacloudintegrationplatformHowdidthesemetricsinfluencethedesign,codingandlaunchofScribeOnline
Themostimportantmetricsareusabilityandperformance.Theobviousone,performancecomesinmanyflavorsbutthebigoneswelookataretheresponsivenessoftheplatformuserinterface,thethroughputandspeedoftheintegrations,andthereliability/availabilityoftheplatformoverall.Thesearetablestakes.Whenwesayusability,wemeanhowmanycustomersareactuallycreatingandrunningintegrationjobsHowoftenaretheyloggedintothesystemandwhataretheydoingAretheyaddingnewintegrationjobsUsingnewconnectorsHowmanycustomersarerenewingand/orincreasingtheirsubscriptionlevelsThesearemetricswemeasure.Ifacustomerwereevaluatingaplatform,questionsI’dbeaskingwouldbe“howlongdoesittaketogetatypicalintegrationprojectliveandrunning”,“doyourequireprofessionalservicesandhowmuch/howlongdoesthatengagementtypicallyrun”,andwhentalkingtoreferences“didyougetyourintegrationprojectdoneinthetimeframeyouexpected”
Usabilityisvery,veryimportanttous.Youcanhaveaplatformthatprocessesbillionsofrowsadaybutifitisdifficulttoconfigure,use,andmaintain,customersaregoingtogravitatetovendorsthathavebothperformanceandbetterusability.
HaveyouseenashiftinthetypesofCRMapplicationsbeingintegratedwithinthelasttwelvemonths,anddoyouseetrendingofthesesystemschanginginthenextthreeyearsWhyorwhynot
Inthepasttwelvemonths,we’veseenashiftwherecustomersappeartobedoinglessoftheripandreplacewithnewCRMsystemsandmorewheretheyareaddingonother,customer-facingapplicationswithdiscretefunctionslikemarketingautomation,e-commerce,salesproductivity,orsupport.We’realsoseeinganuptickintwo-tierCRMintegrationswhereadivisionorlineofbusinesswilluseonevendor’sCRMforspecificrangeofcapabilitiesbutwanttointegratewiththelegacyorcorporateCRM.
CertainlytheCRMvendorsareaddingmorecapabilitiesandprovidingmorecompleteplatformsthatincludemarketingautomation,support,e-commerce,finance,andsocial.WhatwillbeveryinterestinginthenextthreeyearsisifbusinesseswillembracetheseplatformscompletelyoriftheywillusepartsandpiecesoftheseplatformsandintegratethemwithexistingapplicationinvestmentsorotherCRMplatforms.Forinstance,wouldabusinessdecidetopurchaseSalesforceSupportCloudandintegratethatwithNetSuiteWethinkgivenwhatwe’reseeinginwithlegacyapplications–thatbusinesseshavemademajorinvestmentsinandarestillrealizingvaluefromtheseapplications–thataripandreplacetoacompleteCRMplatformfromonemajorvendormightbeabitofstretch.Giventhatcloudintegrationisevolvingquickly,itwouldseemthatabusinesscouldputtogetherbestofbreedcloudCRMappsjustastheydidwithpremiseapplicationsinthepast.
WhatareScribe’stopthreegoalsfor2013,andhowareyoutrackingtothem
Ourtopthreegoalsin2013aretocontinuebuildoutthefeaturesandservicesinourcloudplatform,continuetooffermorecustomerdataconnectivity,andcontinuetobuildoutourecosystemofISVsandpartnersusingouronlineplatform.We’vehadexcellentsuccessinallthreeareas–we’veannouncedpartnershipsandconnectivitytoMarketo,Silverpop,andExactTargetandwecontinuetobuildandenhancetheplatform.TheinterestinthechannelandtheISVcommunityisverystrong–wehaveasmuchincomingaswedoactiveoutreach–andweexpectmoreISVpartnershipannouncementslaterthisyear.
Whenyouandyourcompanylookthreeyearsintothefuture,whatwillcloudintegrationlooklike
Inthreeyears,integrationshouldbeubiquitousinmostbusinessapplications.It’snotjustaboutAPIs–it’saboutcustomersbeingabletoconnectquickly,easily,andseamlesslytootherapplicationswithouthavingtostitchcodetogetherorunderstandwhatentitiesandmethodstouse.Whenweuseconsumerapplicationstoday,wedon’tcareorthinkaboutthingslikehowtosendaTweettomyFacebookfeed–wejustpressabuttonandithappens.Ithinkyou’llseemoreturnkeyintegrationsbasedoncommonbusinessprocessesthatbusinessuserscanprovisionandmanagewithintheuserinterfaceoftheirbusinessapplicationinsteadofusingaseparateapplication.Therewillalwaysbeamarketformoresophisticated,uniqueintegrationneedsbutcommonbusinesspracticessuchassalesorderprocessingshouldbesomethingabusinessanalystorsystemadministratorcouldinvokewithinaCRMorERPuserinterface,performsomelightcustomizationsasneeded,andprovision.
Dec27
Retailersandmarketersoftenfacethechallengeofgettingcoupons,offersandpromotionsdeliveredattheperfecttimeandintherightcontexttotheircustomers.
Whatmakescontext-awareadvertisingsouniqueandwelladaptedtothecloudisthereal-timedataintegrationandcontextualintelligencetheyusefortailoringandtransmittingofferstocustomers.Whenacustomeroptsintoretailer’scontextually-basedadvertisingsystem,theyareperiodicallysentalerts,coupons,andoffersonproductsofinterestoncetheyareinornearthestore.Real-timeofferengineschosewhichalerts,couponsorofferstosend,when,andinwhichcontext.Cloud-basedanalyticsandpredictivemodelingapplicationswillbeusedforfurtherfine-tuningofalerts,couponsandoffersaswell.TheROIofeachcampaign,eventoaveryspecificaudience,willbemeasurable.Companiesinvestingincloud-basedcontextualadvertisingsystemsincludeApple,Google,Greystripe,Jumptap,Microsoft,MillennialMedia,VeltiandYahoo.
ExploringtheFrameworkofMeMarketingandContext-AwareOffers
Afewyearsago,astudentinoneofmyMBAcoursesininternationalmarketingdidtheirdissertationoncyberforagingandcontextualmobileapplications’potentialuseforstreamliningbusinesstravelthroughoutEurope.AsanetworkengineerforCiscoatthetime,heviewedtheworldverysystemically;insteadofgettingfrustratedwithlongwaitshewoulddissecttheproblemandlookatthechallengesfromasystem-centricview.TheresultwasagreatdissertationoncyberforagingandthepotentialuseofNearFieldCommunications(NFC)andRadioFrequencyIdentification(RFID)assensorstodefinecontextuallocationandmakebusinesstraveleasier.Oneofthegreatestbenefitsofteaching,evenpart-time,istheopportunitytolearnsomuchfromstudents.
ThefourstepsoftheMeMarketingformulaarebrieflydescribedasfollows:
AShortOverviewofContextualAdvertisingandtheCloud
Cloud-basedsystemsandapplicationsarenecessaryforretailerstogainthefullvaluethatcontextualadvertisingcanprovide.Thisincludesthesocialcontext,withspecificfocusonaggregationandanalysisofSocialCRM,CRM,andsocialmediacontent,inadditiontobehavioralanalyticsandsentimentanalysis.Italsoincludesthepreviousbrowsing,purchasing,returnsandpricespaidbyproductforeachcustomer.Cloud-basedintegrationarchitecturesarenecessaryformakingcontextualadvertisingarealityinseveralhundredoreventhousandsofretailstoresatthesametime.
Geographicaldataandanalysisisalsoessential.RFIDhasoftenbeenincludedincyberforagingandcontextualadvertisingpilots,inadditiontoNFC.AsGlobalPositioningSystem(GPS)chipsetshavedroppedinpriceandbecomemoreaccurate,companiesincludingGoogle,MicrosoftandYahooarebasingtheircontextualadvertisingplatformsonthem.Finallytheactivityortaskalsoneedstohaveacontextualdefinition.
BenefitsofaCloud-basedContextualAdvertisingPlatform
Forthecustomer,cloud-basedadvertisingsystemsovertimewilllearntheirpreferencesandeventuallyimpactthedemandplanningandforecastingsystemsofretailers.Thistranslatesintothecustomer-centricbenefitsofproductsbeingoutofstockless.Inaddition,customerswillreceivemorerelevantoffers.Theentireshoppingexperiencewillbemorepleasantwithexpectationsbeingmetmoreoften.
Fortheretailer,bettermanagementofproductcategoriesandmoreeffectivegrossmargingrowthwillbepossible.Havingreal-timeanalyticsofeachcoupon,offerandpromotionwillalsogivethemimmediateinsightsintowhichoftheirsellingstrategiesareworkingornot.
Forthemanufacturer,theopportunitytofinallyunderstandhowcustomersrespondatthestoreleveltopromotions,programsincludingtheresultsofco-opfundsinvestmentandpricingstrategieswillbeknown.Themanufacturerswhopartnerwithretailersusingthesesystemswillalsohavethechanceatattaininggreaterproductdifferentiationastheircoupons,offersandpromotionswillonlygotothemostrelevantcustomers.
References:
Dec18
Expectationsarehighregardingthesetechnologies’abilitytodeliverbusinessvaluewhilereducingoperatingcosts.Enterprises’experienceshaveattimesmetthesehighexpectations,yettoooftenaregettingmixedresults.ManagingcloudexpectationsattheC-levelisquicklyemergingasoneofthemostvaluableskillsin2013.ThebestCIOsatthisarebusinessstrategistswhoregularlyreviewwiththeirline-of-businesscounterpartswhatisandisn’tworking.TheseCIOswhoareexcellingasstrategistsalsoarecreatingandcontinuallyevaluatingtheircloudcomputingplansfor2013.Theyarefocusingonplansthatcapitalizethebestofwhatcloudcomputinghastooffer,whileminimizingrisks.
CIOsexcellingasstrategistsarealsousingcloudcomputingplanningtopunchthroughthehypeandmakecloudtechnologiesrealfromacustomer,supplierandinternalefficiencystandpoint.Lessonslearnedfromthesecloudcomputingplanningeffortsinenterprisesareprovidedbelow:
Bottomline:2013isthemake-or-breakyearforcloudintheenterprise,andgettingstartedonaplanwillhelpyourorganizationquicklycutthroughthehypeandseewhichproviderscandelivervalue.
Nov8
Bain&CompanyandGartnerhavemovedbeyondaggregateforecasts,andarebeginningtoforecastbycloudandSaaSadoptionstage.SAPisusingtheBainadoptionmodelintheirverticalmarketpresentationstoday.
Keytake-awaysfromthelatestcloudcomputingandenterprisesoftwareforecastsareprovidedbelow:
Jul2
DefiningThePublicCloud
AquickcheckofthetermpubliccloudonGoogleInsightsshowstherapidascentofinterestinthisarea.AgraphicfromGoogleInsightsisshownbelow:
PublicCloudAdoptionintheEnterprise
InthemanyconversationsI’vehadwithCIOsandCEOsofmanufacturingcompaniestheroleofcloudcomputingcomesupoften.There’saverycleardifferenceinthethinkingofCIOswhoseetheirjobsasselectivelyapplyingtechnologiestostrategicneedsversusthosewhoarefocusedoncomplianceandriskaversion.Theformerseetheirenterprisesmovingtopublicandhybridcloudsquicklytobetterintegratewithdealers,distributorsandsuppliersatastrategiclevel.
CloudBusinessProcessServices/BusinessProcessasaService(BPaaS)
ApplicationServices/SoftwareasaService(SaaS)
ApplicationInfrastructureServices/PlatformasaService(PaaS)
SystemInfrastructureServices/InfrastructureasaService(IaaS)
CloudManagementandSecurityServices
Bottomline:OfthefiveareasGartnerincludesintheirforecast,BPaaSanditssubsegmentsshowtrendingtowardsgreatersupportforenterprise-widetransactionande-commercemanagement.With76%oftheentire2012publiccloudforecastbeingintheBPaaSsegment,itisclearGartnerisseeingstronginterestonthepartofenterpriseclientstospendinthisarea.