凝聚于酒香的温度与时空，在异空间释放、循环带给人赋予灵魂的碰撞。
Condensedinthetemperatureandspace-timeofthewineFree,loopinadifferentspaceBringsacollisionofsoulstoman.
酌此一杯酒，与君狂且歌。
——杜牧《池州送孟迟先辈》
Drinkthisglassofwine,andthekingiscrazyandsinging.
——DuMu"lchizhousentMenglateforefathers."
WineistheessenceofMaotaiflavor,Gatherthespiritogheavenandearth,anddrawtheessenceofsunandmoon.Chinaisthehometownofliquor,Itisalsoapartofthespiritofliquor.
ThisBaijinCulturalExperienceHall(ZhengzhouStore),InvitedD&MteamTakeBaijinasanopportunitytointegrateintotheconnotationofChinesewinecultureCreateatemperature-freewinecultureexperiencespace.Ashortboardthatsolvestheproblemofunder-experiencedonlineshoppingscenarios.
酒文化从“河”说起
酒坛文化与故事
Thefirstthingthatcameintotheshopwasthetemplearea,thedesignerusedtheelementsofsundial,altarwine,ancientbamboocarvingstoperfectlybakeouttheatmosphereoftherichChinesewineculture,thekeyistodeepentheculturalstyleoftheexperiencehall.
Theoverallspatialdesignlayout,withthecentralaltarasthecenterpoint,willbesmallflowersoftheworldwinemap,Chinesebambooasthebackgroundofelements,representingthepassageoftimeindifferentsareasofthesundialbooth,thedetailsofeachareaarecarefullycreated,suchas:bambooengravedwiththepastaltarofthemessage,sundialwithgoldinscriptionsandsurroundedbyacircleofvintagescale.
一“几”品茶饮酒
A"afew"tastingdrinks
常见的茶桌造型通常都是方形、长方形、圆形，而设计师选用“几”元素造型的桌子（“几”源于古代对桌的俗称），构建一个一桌两三人的文化品酒的古韵空间，天花吊灯也做了黔北民居斗拱元素设计。
Commonteatableshapeisusuallysquare,rectangular,round,anddesignerschooseafewelementsofthetable(afewfromtheancientnameforthetable),tobuildatabletwoorthreepeopleoftheculturalwinetastingoftheancientrhythmspace,ceilingchandeliersalsomadethenorthernresidentialarchelementsdesign.
墙壁上的挂画四联
分别为：黔北民居、赤水河、酱香酒，
饮（小杯喝更讲究），宴（请贵宾用白金）
礼（白金酒礼天下），藏（藏好酒喝老酒）
整体元素结合起来，呈现更丰富的文化内涵。
Aswellashangpaintingsonthewalls,respectively:Qianbeiresidential,ChishuiRiver,saucewineanddrink(smallcupdrinkmoreexquisite),banquet(pleaseVIPwithBaijin),ceremony(Baijinwinesalutetheworld),Tibetan(hiddenwinedrinkoldwine),theoverallelementscombinedtopresentaricherculturalconnotation.
论白金酒文化
TalkaboutBaijinculture
"Thesauceispassedon."Baijin,thegiftoftime.
BetweenthedisplayofBaijinwine,ittellsthecultureofsaucewine,thewinecultureintheheritageofsauce,thedesignerwiththevisionofahistoricalriver,toshowtheentireancientWinemakingprocess.
不同于传统“文化墙式”表达，设计师在陈列区巧妙融入白金酒文化，全面表达酱香文化的传统酿酒工艺。
Unlikethetraditional"culturalwall"expression,designersintheexhibitionareacleverlyintegratedintotheBaijinwineculture,acomprehensiveexpressionofthetraditionalwinemakingprocessofthesauceculture.
在店铺靠墙位置，分设了陈列柜和文化展示柜，其中文化展示柜，设计师采用白金酒与传统酱香的对比、白金酒五大讲究、白金酒判词、不可复制的艺术、三最四不等文化干货知识，进行简洁图文设计，顾客可以从图文清楚了解到白金酒文化。
Intheshopwallposition,dividedintodisplaycabinetsandculturaldisplaycabinets,itsChinesedisplaycabinet,designersuseBaijinwineandtraditionalsaucefragrancecontrast,Baijinwinefivepayattentionto,Baijinwinejudgment,non-replicableart,threeorfourdifferentculturaldrygoodsknowledge,simplegraphicdesign,customerscanclearlyunderstandtheBaijinculturefromthegraphic.
尊享定酒
Enjoyawineorder
白金上宾酒区（也是定制酒区），设计师把中间陈列柜的背景采用金黄色调，结合灯光设计，给顾客呈现一种金光耀眼的视觉效果，以及柜的中央圆圈镂空设计和上下用金色字刻着品牌合作商，更加完美体现白金上宾酒的尊贵感、强化品牌实力，吸引顾客进行系列订酒。
喝酒会友
Drinkingwithfriends
设计师以黔北民居的文化特色融入白金酒会客区，使整个空间格局区分常见的商务会客室。说到黔北，它位于贵州，贵州是我国最重要的酿酒基地之一，也素有“酒乡”之美誉，将这文化背景与白金酒结合是较贴切，设计师采用黔北民居的屋檐元素融入到天花板，整个空间布局给顾客一种古韵淳朴且浓郁的黔北文化的体验场景，以及弱化商务格调、消除顾客的压抑感、增加顾客的愉悦感。
TheD&Mteamvisualizes"tracesoftime"throughoutthewineline,givingitasenseofactionandweight.Time-condensedaltarculture,Chinesewineculture,aswellastheresidentialculture,Chinesewineculture,aswellastheresidentialcultureinQianbei,inthesamespace,thecohesion,release,circulation,theformationofatemperatureofBaijinwineline.
Thenewliquorretailofbaijinliquoropensanimmersiveofflineexperiencescene,providingcustomerswithadeepexperienceofwineculture,winetastingandinteractivecommunication,whichisdifferentfromthepreviousonlineandofflineexperiencethatonlysatisfiedcustomerswith"winebuyingexperience"andlackedwinecultureexperiencescene.Nowadays,consumersareagroupofpeoplewithrichconnotation,whopayattentiontosocialcommunication,brandandcollection.Therefore,thisnewretailbusinessmodelofbaijinliquorwillbethedevelopmenttrendofliquorretailinthefuture.
白酒是渗入灵魂的书，翻开有故事与时光。我们希望借助空间传递酒文化的温度与精髓。
LiquorisaBookinfiltratingintothesoul,withstoriesandtime.Wehopetousespacetoconveythetemperatureandessenceofwineculture.
D&M店与面，秉承“让零售创新更有趣有效”的设计理念，聚焦新零售领域的品牌升级以及空间创意体验设计。我们致力于在零售创意领域为不同行业的前瞻性客户，打造最顶级的零售空间创意体验和品牌营销推广的视觉设计。
D&Madheringtothedesignconceptof"makingretailinnovationmorefunandeffective",focusonbrandupgradingandspacecreativeexperiencedesigninthenewretailfield.Wearecommittedtocreatingtop-notchretailspacecreativeexperienceandbrandmarketingvisualdesignforforward-lookingclientsindifferent.industries,createtop-notchvisualdesignforretailspacecreativeexperienceandbrandmarketingpromotion.
Planediagram
项目名称：茅台集团白金酒文化体验馆
设计方：店与面（广州）创意设计有限公司
设计团队：邱启平、李东辉、周琼伟、叶广宏、周志勇
项目地址：中国河南
建筑面积：110㎡
视觉：李帆
Projectname:MoutaigroupbaijinwinecultureexperienceHall
Designedby:D&McreativeCo.,Ltd.
Designers：Jacky,LiDonghui,ZhouQiongWei,YeGuangHong,ZhouZhiYong