《传家》是由四川国际传播中心打造的一档聚焦中国人生活智慧和处世哲学的文化科普类网络综艺，已于近日全球上线！《传家》第一季就把“川酒”作为主角，走进中国酒城泸州，开启了一段“24代酒香奇幻之旅”。
Legacy,apopularwebvarietyshowthatsharesChineseculturebydepictingChinesepeople'sordinarylives,presentingtheirwisdom,thoughts,andphilosophiesacrosstheages,hasbeenofficiallylaunchedonitsglobalreleasedate.ThefirstseasonmainlyshedslightonLuzhouLaojiao,oneoftheclassicvarietiesofSichuanbaijiu.Takingliquorasitsprotagonist,itwowstheaudiencewithafascinatingjourneyintherenownedChineseliquorcityLuzhouthroughexploringthesecretofthearomaofbaijiuinheritedfor24generations.
There’sasayingthatgoes,“peoplemakefriendsandsavorabiteoflifeandenjoythejourneysalongthepassageoftimethroughliquor.”Timeenrichesliquor’sflavor,andstoriesmakeliquor’shistoryimprintonpeople’smemories.Duringthisjourneyexploringthesecretofthearomaofbaijiuinheritedfor24generations,SICCbilingualanchorLinJiaweiandforeigntravelerLuoAnghaveamemorableencounterwiththestoriesofthecityLuzhouandgonethroughchallengesforbaijiu-making.Inthisnewepisode,theywillembraceaperfectending,orperhapsanewbeginning.
今天，《传家》第5期节目《酒·艺国酿匠心》正式上线！你知道一粒小小的金黄高粱籽要经过复杂的108道工序才能变成一滴醇香的美酒吗？你体验过沉浸式观看酿酒技术吗？你知道白酒的调酒方法以及白酒作为基酒调制独特白酒鸡尾酒的配方吗？在两位白酒体验官刻苦学习并get了一些硬核好酒秘籍后，他们也将进行一场精彩的调酒battle。且不论比试结果如何，学习酿酒过程中的快乐、磨练、坚持和感悟才是这次四川白酒之旅的真正目的。
LiquorandTechnique—IngenuityofExquisiteBrewing,thefifthepisodeofthevarietyshowLegacyisscreened!Doyouknowthatagoldensorghumseedhastogothrough108complicatedproceduresbeforebecomingadropofmellowliquorHaveyouhadanimmersiveexperienceofobservingthebaijiubrewingprocessDoyouknowhowtomixbaijiuandtherecipeforadistinctivebaijiucocktailAftergainingsomehardcoreknowledgeaboutmakingfineliquor,outtwoguestswillevenhaveabattleagainsteachotherinamixingliquorchallenge!Regardlessofwhothewinneris,therealpurposeofthisjourneyofSichuanbaijiuliesinreceivinghappiness,overcominghardships,retainingpersistenceandacquiringperceptionduringtheprocessofbaijiu-making.
从不懂白酒到细细品味斟酌，从对酿酒技艺的好奇到对酿酒文化传承的向往，这一次两位小“徒弟”不仅收获了酿酒技艺，也对四川白酒产生了别样的感情。
“Farewelldoesn’tnecessarilymeananend”，或许他们和酒的缘分还长着呢！
Withashiftfromknowingnothingaboutbaijiutorelishingitsflavor,andfrombeingcuriousaboutbrewingtechniquestobeingoverwhelmedwithlongingforbaijiuculture’sinheritance,thetwo“students”oftheintangibleculturalheritageinheritorhavenotonlylearnedaboutbaijiu-makingsecrets,butalsodevelopedauniqueaffectionforSichuanbaijiu.“Farewelldoesn’tnecessarilymeananend”,maybethereisstillalastingconnectionbetweenthetwoandbaijiu!
为助力川酒走出去，擦亮“川字号”品牌，由四川国际传播中心出品的网络综艺《传家》涵盖历史篇、水源篇、窖池篇、师徒篇及酿酒篇等5期主题，邀请四川国际传播中心双语主播林嘉薇和海外传播官罗昂共同走近知名川酒品牌——泸州老窖，通过实地走访、劳作体验、“拜师”学艺等形式，深入了解川酒背后的历史底蕴、匠心匠人和代代传承之路，以中西不同视角感知、讲述、推介川酒文化。
LegacyseriesplanstoreflecttheauthenticSichuanbaijiucultureandtacklesthefivemainthemes,includingthehistoryofbaijiu,watersources,apprenticeshipandinheritance,liquorcellars,andbaijiu-makingtechniques.Throughon-sitevisits,one-of-a-kindliquor-makingactivitieshostedbyexperts,andshort"apprenticeship"games,ourtwoguestsgainedinsightsintothehistoricalheritageandcraftsmanshipofSichuanbaijiu,whichhelpedthemperceive,interpret,andpromoteSichuanbaijiuculturefrombothChineseandWesternperspectives.
LegacyserieswillcontinuetobeairedonSICCoverseasmedianetwork,ChuanguanNewsfrontpageandEnglishchannel,andSichuanDailyofficialaccountonWeChat!