无论是身处学校还是步入社会，我们很多时候都不得不用到练习题，做习题有助于提高我们分析问题和解决问题的能力。那么你知道什么样的习题才能有效帮助到我们吗？以下是小编精心整理的商务英语考试中级阅读题模拟练习，希望对大家有所帮助。
商务英语考试中级阅读题模拟练习1
Uniformsprojectaninstantimageaboutabusiness,aswellascreatingateamspiritamongstaff.Choosethewrongworkwearandyouriskupsettingyourcustomersandemployees.
Threeentrantshavebeenshortlistedinthecompetitiontofindthebest-dressedbusiness:CountryHotelGroup,GoringResidentialManagementCollegeandMajorHotels.(example)——.
Adetailedentryformsetouttodiscoverthethoughtprocessestheentrantshadusedbeforetheyselectedtheirnewuniforms.(8)____.Inadditiontopriceandstylethejudgeswantedtoknowhowtheorganisationintroducedthenewlookandwhatlessonsithadlearnt.
TheCountryHotelGroupwaslookingforauniformthatwascomfortabletowearandpresentedarelaxedcountryimagetoguests.Thefirmadmitstoplacingagreatemphasisontheclothingandappearanceofitsstaff.(9)____.Abriefwasissuedtoanumberofcompanieswhothenhadtopresenttheirideasinafashionshowformatto50employees.Afterthedesignwaschosen,onehoteltriedouttheuniformforthreemonths.(10)____
TheaimofthenewuniformatGoringResidentialManagementCollegewastomakestaffinstantlyrecognisabletocourseparticipants.ThechosendesignfromClassyRagsestablishedaclearcorporateimageatthecollege.Thereweremanydifferentoutfitsbutonlythreefabricshadbeenusedthroughouttherangeandthereforetheuniformwaseasilyrecognisable.Oneofthejudgesinthecompetition,fashionjournalistSallyBain,wasalsoimpressedwiththevalueformoneyaspectoftheuniforms.(11)____
AtMajorHotelsanewuniformwasneededtoreplacetheoldonewhichwasconsideredtobe‘old-fashionedandunattractive.’Thenewdesignwaswellreceivedbythereceptionstaffofthehotelchain.(12)____.Thenewbottle-greenuniformswereselectedfromRaynerCorporateClothing.Itwasfeltthatitwasafunctionalchoiceofcolourandmadeapleasantchangefromthemoretraditionalblack.
lDonotuseanylettermorethanonce.
A.Feedbackwasthencollectedfromstaffatthehotelandminorchangesweremadebeforethe
uniformwasintroducedacrossallhotels.
B.TheawardwillbepresentedtothecompetitionwinnersatTheCareerandWorkwearShowwhichwillbeheldatBusinessDesignCentreinLondon.
C.Theyallbelievethatitsintroductionhasledtoamodern,moreprofessionalcorporateimageandgreaterconfidenceamongthem.
D.Oneentrypredictedthatuniformfabricswouldincorporatesecurityaidswhicharereadbysensorsondoorsandonlyallowaccesstoauthorisedpersonnel.
E.Inheropinionthishadbeenachievedathalfthecostoftheotherentries,withtheaveragecostperpersonbeing201,andeachuniformbeingexpectedtolasttwoyears.
F.Itaskedwhytheuniformwasintroduced,whoitwasdesignedtobewornby,andhowthefirmwentaboutselectingasupplier.
G.Shefeltthattheheadreceptionistatthehotelshouldbeaskedtoputforwardtheviewsandpreferencesoftheteam.
H.Initsentryitsaid:‘Substantialinvestmenthasbeenmadeinthisuniformbecauseuniformsareseenasaveryimportantarea.’
I)Onereasonforthisisthatallthreeprovedtothejudgesthattheyhadthoroughlyresearchedtheirchoiceofnewuniforms.
答案：8.F9.H10.A11.E12.C
商务英语考试中级阅读题模拟练习2
Youhaveyourdreaminterviewlinedup.Buthowdoyouensurethatyougetthebestpossiblesalary
Whilethepayforjunior-levelpositionsistypicallyfixed,mid-tosenior-levelemployeesandmanagershavemoreflexibilitytonegotiatetheirsalaries.Herearesometipsfromrecruitersandhuman-resourcemanagersthatcanhelpimproveyourchancesofsnaggingahighsalary.
1.Research,research,research
Togetabettersalary,beginbyfiguringoutwhatsthehighestyoucanget.Dogoodhomeworkonwhataretheprevailingsalariesforasimilarroleintheindustry,saysSanjayPandit,managingdirectorofrecruitingfirmManpowerServicesIndia.
Thisiseasiersaidthandone,becausecompaniesdontexactlypublishtheirpayscalesinthenewspaper.
Askyourfriendsortrustworthycolleaguesaboutpotentialsalariesforsomeonewithyourrelevantexperienceandskills.Ifyouareworkingthrougharecruitingcompany,theymightbeabletogiveyouarange.
Finally,youcantryusingnetworkingwebsiteslikeLinkedIntoconnectwithpeopleinthefieldorcompanyyouareapplyingto,whointurncouldprovideyouwithsomeguidance.
Itmighthelptodigthroughtheannualreportsofthecompanyyouareapplyingtoandreadrecentnewsreports,inordertofigureouthowthecompanyisdoingfinancially.Alargerandmoresuccessfulcompanycanaffordtopayhighersalariesthanasmallerorstrugglingone.
2.Curbyoureagerness
Aswithanynegotiation,ifyouconveyyoureagernessforsomething,youloseyourbargainingpower.Whoevershowsmoreinterestalwaysgetsless,saysSanjayMuthal,managingdirectorofexecutivesearchfirmNuGridConsultingPvt.Ltd.,inMumbai.
Candidatesneedtostrikeabalancebetweenappearinginterestedintheparticularjob,andnotappearingtooeager.
Mr.Muthaladvisestalkingaboutmacroissuessuchastheroleyoureapplyingforandpotentialresponsibilities,ratherthandiscussingthenitty-grittyofexpectedpay.Ifyougenerateaterrificimpression,thensalaryfollows,hesays.
3.Waittobeasked
Candidatesshouldnotbeginthesalarydiscussionbecausethatmakesthemcomeacrossasbeingtoomoney-minded,saysZakParker,regionalHRdirectorofNorthAfrica,MiddleEast&SouthernAsiaforsecurityservicesfirmG4SPLC.
Waitforthecompanytostartthesalarynegotiation.Itmighthelptodelaythediscussiontillallinterviewroundsareover.Thefurtheralongyouareintheinterviewprocess,themoreinterestedthehiringmanagerswouldbeinyou.Thatputsyouinabetterpositiontoaskforahighersalary,becausethemanagermightgobacktothehumanresourcesteamorthebudgetingteamtoaskformoremoneyforyou.
LanguagePoints:
ExamFocus:
(1)
AAskfriendsforhelp.
BDiggingthroughdailynewspaper.
CTrytogetconnectedwithyourrecruitingcompany.
DSurftheInternetformoredetails.
(2)
AIfyouareinterestedinyourjob,youwillbebetterpaid.
BEagernessisessentialinthatitgivesyouremployermorepressureonsalaryissue.
CMakesuretogetajobthatyouareinterestedin.
DTrytohideyourfeelingssoasnottolosethebargainingpower.
OralTopic:
Inwhatwaycanyoupersuadeyourbosstoraiseyoursalary
Keys:
(1)B
(2)D
参考译文：
你终于得到梦寐以求的那家公司的面试机会，但如何才能为自己争取到最好的薪酬水平
企业普通岗位的工资水平通常是固定的，但中高层雇员和经理有更大的灵活性来谈判自己的薪酬。现在，招聘专家和人力资源经理告诉你八个小窍门，让你更有可能谈妥一个高工资。
1.研究，研究，再研究
要争取到更高的薪水，得先弄清楚自己能拿到的最高薪酬是多少。印度职介公司ManpowerServicesIndia总经理潘迪特(SanjayPandit)说，要好好研究一下该行业类似职位的主流薪酬状况。
说起来容易，做起来难，因为企业不会把自己的薪酬情况堂而皇之刊登在报纸上面。
你可以问朋友或值得信赖的同事，拥有像你这样资历和技能的人大致能拿到多少工资。如果有招聘公司为你提供服务，他们也许能够给你一个大致的薪酬区间。
最后，你可以尝试使用LinkedIn这样的社交网络，与你想申请的领域或企业的人建立联系，他们能给你一些建议。
2.不要表现得迫不及待
在任何谈判中，如果你表现出自己渴望得到某样东西，就会失去谈判的筹码。印度孟买猎头公司NuGridConsultingPvt.Ltd.的总经理穆沙尔(SanjayMuthal)说，你表现得越有兴趣，得到的反而越少。
应聘者应该保持不温不火的态度，既展现出对特定职位的兴趣，又不至于让人感觉你已迫不及待。
穆沙尔建议应聘者多谈论一些宏观层面上的东西，如你申请的职位及其职责等，而不要在预期薪酬这种细枝末节上纠缠不清。他说，如果你给面试官留下很好的印象，薪酬自然会水涨船高。
3.不要主动问薪水问题
安全服务提供商杰富仕公司(G4SPLC)负责北非、中东、南亚区域的人力资源主管帕克尔(ZakParker)说，应聘者不应该主动提出薪水问题，因为这会让人觉得你满脑子只想着钱。
商务英语考试中级阅读题模拟练习3
C1Listentowhatyourbosstellsyouabouthowwellyouareworking.
D2Realisethatyourbosswilloccasionallyneedtobeleftalone.
A3Commentonyourbosssworkinapositivespirit.
B4Trytoimpressyourbosswithyourthoroughness.
A5Donothesitatetoinvolveyourbossifyouhavedifficultieswithyourwork.
B6Showyourbossthatyouarecapableofworkingatahigherlevel.
C7Speaktoyourboss,evenaboutmattersnotdirectlyrelatedtoyourwork.
MANAGEYOURBOSS
Advicefromfourtopbusinesspeopleonhowyoushouldtreatyourboss
ATheConsultant
Nobosslikesnastysurprises.Thinkingyoucansolveaseriousproblembeforeheorshefindsoutisadoomedstrategy.Muchbettertoinformyourbossaboutthesituationearlyon,togetherwithyoursuggestedsolution.Also,rememberthatbosseslikepraiseasmuchasanyemployee.Dothiswithoutmakingitobvious,ifonlytoearntherighttocriticise(constructively,ofcourse).Considerationisthekeyword.Treatbossesasyouhopetobetreated-itshouldhelpyoutomoveuptothenextlevel.
BTheDirector
Ofcoursetherearealltheformalthingsinmanagingyourboss-ensuringthatyoucometomeetingswellprepared,thatyouhaveagoodeyefordetail,andsoon.Butyoualsoneedtodistinguisheffectivelybetweenthingsthatareimportantandthingsthataremerelysmalldetails.Bosseslikeitifyoucanseethebigpicturebecausetheywanttobeabletodelegate.Soitsallaboutpsychology,aswellasperformance.
CTheChairman
Bosseswantpeopletounderstandtheirobjectives,theirwayofworkingandthepressurestheyareunder.Ifyoucanunderstandwhatsortofindividualyourbossis,itiseasiertoappreciatewhycertainreactionsmightarise,andthusavoidproblems.Also,keepthelinesofcommunicationwithyourbossopen.Youneedtoreceiveongoingfeedbackonwhetheryourworkiseffective,askingaboutwhatyoudonotunderstand,and,ifnecessary,discussingpersonalissuesfromoutsidetheworkplace.Whenthegapbetweenyouisreduced,soarethedifficulties.
DTheChiefExecutive
Understandthatabosswillwanttotaketheglorywhenthingsgowell.Afterall,theytakeultimateresponsibility,sotheydeservesomeofthecredit.Also,findoutaboutyourbosssoutsideinterests,asthiscanhelptoimprovetherelationship.Youmayfindyouhaveaninterestincommon.Similarly,recognisethateveryoneishuman,andtherearetimeswhenarequestfromyoumaybeunwelcome.GettoknowyourbosssPersonalAssistant,whocanadviseyouwhenitisagoodtimetotalktohimorher.
第一题，听你的老板告诉你工作得怎么样。答案是C段的这么一句：Youneedtoreceiveongoingfeedbackonwhetheryourworkiseffective。你需要接受关于你的工作是否有效率的持续反馈。这一段是在讲要和老板保持沟通，否则两人之间有隔阂的话，麻烦就来了。Howwellyouareworking也就是whetheryourworkiseffective。
第二题，认识到你的老板有时候也需要独处。答案在D段最后一句，但是比较隐晦，需要理解：recognisethateveryoneishuman,andtherearetimeswhenarequestfromyoumaybeunwelcome.GettoknowyourbosssPersonalAssistant,whocanadviseyouwhenitisagoodtimetotalktohimorher.认识到大家都是人，有时你的要求可能并不受欢迎。想办法去认识老板的个人助理，他可以给你建议什么时候找老板谈话合适。
找老板谈话要选择合适的时机，也就是说有的时候老板也不想被人打扰。这也就是第二题所说的老板有的时候也需要独处。
第三题，用一种积极的精神评价老板的工作。答案是A段的这么一句：rememberthatbosseslikepraiseasmuchasanyemployee.记住老板也和员工一样喜欢赞扬。praise也就是commentinapositivespirit。
第四题，试图用你的周全来给老板留下印象。Thoroughness的意思是周全，看朗文词典对thorough的解释：includingeverypossibledetail。但看中文“彻底的”不容易理解。所以答案是ensuringthatyoucometomeetingswellprepared,thatyouhaveagoodeyefordetail,andsoon.确保你开会时已准备充分，你有一双发现细节的好的双眼，等等。Youhaveagoodeyefordetail可以对应于includingeverypossibledetail。
第五题，如果对工作有困难不要迟疑告诉你的老板。答案是A段的第一句：Nobosslikesnastysurprises.Thinkingyoucansolveaseriousproblembeforeheorshefindsoutisadoomedstrategy.Muchbettertoinformyourbossaboutthesituationearlyon,togetherwithyoursuggestedsolution.没有人喜欢恶心人的惊喜。想想你自己可以解决一个重要的问题结果他却发现是一个注定失败的策略。最好在事情刚开始的时候通知你的老板，以及你提议的解决办法。
第六题，表现给你的老板你能在一个更高的水平上工作。答案在B段：Bosseslikeitifyoucanseethebigpicturebecausetheywanttobeabletodelegate.。如果你能看到大的“图景”老板会喜欢的，因为他们也需要委派任务。这个句子前面说要能区别重要的事情和旁枝末节。能够看到“大的图景”是需要眼界和决断力的，因此这里的see‘thebigpicture’可以对应于题干中的workingatahigherlevel。
商务英语考试中级阅读题模拟练习4
原文阅读：京东商城能否一鸣惊人
WhenWarrenBuffettspends$12bnonHeinz,a$125mstakebyPrinceAlwaleedbinTalalinChineseonlineretailer360Buylookstrivial.Butitisasignthatwhilethemostfamousvalueinvestorisplumpingforquality,ifnotvalueexactly,hisrivalisstillbackingshoot-for-the-starspropositions.Andtheydon’tgetmuchstarrier,orriskier,thanChina’scut-throatretailworld.
Basedonsheersize,ecommerceintheworld’ssecond-largesteconomyhasenormouspotential.Onlyabouttwo-fifthsofChina’spopulationisonline,halftheproportionoftheUSorSouthKorea.At200m,therearealready25percentmoreonlineshoppersinChinathantheUS,yetthisstillonlyconstitutesathirdofallChinesenetizens.Threequartersofweb-savvyAmericansareregularonlinespenders.Chinahasfarfewerretailerswhocancallthemselvesnationaltoo,sotheweboffershugebrandvaluepotentialtotheoutfitthatcanmakeitbigonline.
Thetrickisprofitingfromthismarket.PrinceAlwaleed’starget,360Buy,isthesecond-largestonlineretailer,accountingforaboutasixthoftransactionvalue.Itssaleshavebeenrisingatacompound150percent.Butsohastheonlinemarketoverall,accordingtoMacquarie,suggestinglittlesharegaininspiteofextreme,andexpensive,pricewarstuntsthathavehurteveryone.Gome,whichcompetesinelectronics,recentlysaiditsonlineunitwasonefactorinitsfirstfull-yearlosslastyear.Macquarieexpectsmarketgrowthtoslowtoabout50percentby2015.Mostbusinesseswoulddieforthat,butthereareasyetnosignsofprofitsat360Buyasitbuildsadeliverynetwork.
PrinceAlwaleed’sstakeispartofa$400minjectionfor360Buy.Forgetthatlastyearthecompanysaiditwasfullyfundeduntil2015.KingdomHoldings,theprince’svehicle,saysitinvestsingroupsthatseektolistinthreeyears.Thatcouldbeoptimistic.
学习指南：
1.Wordoftheday
stunt：anythingspectacularorunusualdonetogainpublicity噱头，花招
ex:Climbingupthechurchtowerisafinepublicitystunt.
例句：攀登教堂钟楼是绝妙的宣传性噱头。
2.Phraseoftheday
todiefor：(informal)ifsomethingistodiefor,itisextremelygood渴望
ex:Theweathersfantastic,thepeoplearewarmandfriendlyandthefoodistodiefor.
例句：这里气候宜人，人民友好，食物也棒极了。
3.Sentenceoftheday
PrinceAlwaleed’sstakeispartofa$400minjectionfor360Buy.
阿尔瓦利德王子的持股，是京东商城此轮4亿美元注资的一部分。
小编注：这句话中injection的用法值得学习和借鉴。以往我们熟知的injection是注射的意思，比如Imgoingtogiveyouapain-killinginjection.而在商务语境下，injection更多地表示资金和人才的注入。比如，
ex1:Thisliquidityinjectionwasdesignedtoensurethatmoneymarketscontinuedtofunctionanddidnotsuccumbtoacreditfreeze.
例1：欧洲央行此次向市场注入流动性，目的是确保货币市场的正常运转，不会出现信贷冻结的情况。
ex2:WithmanagementinsightfromCeibsandtheinjectionofnewpersonneltalent,thecompanystartedtomoveoutofthered.
例2：依靠从中欧获得的管理洞见，加上引入了新的人才，全时开始逐渐走出亏损状态。
4.Culturalpointoftheday
shootforthestars：meanstoaimhigh,setabigtarget,havebiggoals,dreambigdreams.抱负远大、一鸣惊人
ex:Whenitcomestopursuingprofessionalgoals,MissBrownlikestoshootforthestars,whichiswhyshebecameaninternattheWhiteHouse.
例句：在事业方面，布朗小姐是有远大抱负的人，这也是她为什么在白宫实习的原因。
小编注：美剧《老友记》中有这样一句话“Therearepeople,likeRoss,whoneedtoshootforthestars.”这里shootforthestars的意思就是一鸣惊人。这是一种形象的用法，stars必须是复数。同样的用法还有shootforthemoon。
5.Translationoftheday
WhenWarrenBuffettspends$12bnonHeinz,a$125mstakebyPrinceAlwaleedbinTalalinChineseonlineretailer360Buylookstrivial.
相比沃伦·巴菲特投资亨氏(Heinz)的120亿美元，阿尔瓦利德·本·塔拉尔王子(PrinceAlwaleedBinTalal)投资中国网络零售商京东商城(360Buy)所花的1.25亿美元看起来微不足道。
小编注：从中文翻译上来看，主句和从句存在着比较的关系，而英语原文中并没有用comparing或compared这样的词，而是简单地用了when的句式，加上lookstrivial就把比较关系给点出来了。句式灵活多变，值得学习，尤其是汉译英的时候，可以考虑借鉴此句式。
参考翻译：
相比沃伦·巴菲特投资亨氏(Heinz)的120亿美元，阿尔瓦利德·本·塔拉尔王子(PrinceAlwaleedBinTalal)投资中国网络零售商京东商城(360Buy)所花的1.25亿美元看起来微不足道。但这一迹象表明，当最富盛名的价值投资者选择质量(若非严格意义上的“价值”的话)之时，他的对手却仍在寻觅“一鸣惊人”式的投资对象。再没有比竞争激烈的中国零售市场更具“惊人”潜力，或者说更具风险的领域了。
从规模看，全球第二大经济体的电子商务市场存在巨大潜力。中国仅有约五分之二的人口使用网络，比例不到美国或韩国的一半。但在线购物人数已达2亿，超出美国25%，这还只占中国网民人数的三分之一。美国熟悉网络的人口中，有四分之三会经常上网消费。此外，在中国可自称全国经营的零售商少得多，因此对于能够在网上做大的商家，网络为他们提供了巨大品牌价值潜力。
窍门是如何从这一市场获利。阿尔瓦利德王子的投资目标京东商城，是中国第二大网络零售商，规模占网络交易总量的六分之一。近年其销售额的复合增长率达150%。但据麦格理(Macquarie)数据显示，在线市场的整体规模扩大速度也有这么快，似乎表明其市场份额几乎没有增长，尽管一场又一场极端且代价高昂的价格战噱头害惨了所有商家。电子产品市场的竞争者国美(Gome)日前表示，其网络部门是造成去年首次全年亏损的因素之一。麦格理预计，到2015年，市场增长将放缓至50%左右。对大多数企业来说，这种增速是求之不得的，但忙于打造送货网络的京东商城还没有任何盈利迹象。
阿尔瓦利德王子的持股，是京东商城此轮4亿美元注资的一部分。忘掉该公司去年所说的到2015年都资金充沛的话吧。阿尔瓦利德王子的投资工具——金达控股(KingdomHoldings)表示，会投资于三年内寻求上市的集团。这可能乐观了点儿。
商务英语考试中级阅读题模拟练习5
【提要】商务英语商务信息:20xx3月中级商务英语强化训练题
一.READING
PARTONE
Questions1-7
.Readthesesentencesandthesharepricesbelow.
.Whichstockmarketdoeseachsentence(1-7)describe
.Foreachsentencemarkoneletter(A,B,CorD)onyourAnswerSheet.
Example:
theindexwentupmorethanonethousand.
Answer:A
1.thesharepriceswereinfluencedbytheimprovementofthetwocountries
relations.
2.Overtheweek,turnoverrosebyT$5.83bn.
3.Manypeoplewenttobuycapitalizationstocks.
4.Inthebeginningmanyforeignshareholdersbuybluechipsathighprices.
5.Pricewasloweraftershareholderssoldstocksinindustrialstomakeprofit.
6.OnThursdaypricedroppedandthenroseagain.
7.thefallingofcompositeindexroseby1.3percentontheweek.
A.Bangkokrose2percentonthedayand3.4percentovertheweekasbuyersmovedintolargemarketcapitalizationstocks.TheSETindexrose27.55to1,383.57inturnoverofBt8.5bn,downfromThursdaysBt10bn.
B.Taipeiwaspulledlowerbylateprofit-takinginindustrialsafterThursdaysrebound,andtheweightedindexfell45.59to5,806.77,or1.7percent,overtheweek.TurnoverrosetoT$41.51bnfromT$35.78bn.
C.Manilaopenedstronglyonforeignbuyingofbluechipsbutdippedatthecloseasprofitsweretaken.Thecompositeindexfell10.07to2,907.00,1.3percenthigherontheweek
D.HongKongfinishedamixeddayslightlylower,sappedbyprofit-takingonconfirmationofUSrenewalofChinasMFNtradestatusandconcernsoverthelowerdomesticpropertymarket.TheHangSengindexfell11.58tocloseat9,470.13,1.7percentlowerontheweek.
PARTTWO
Questions8-12
ReadthislettertotheeditorofTheEconomist.
ChoosethebestsentencefromthelistA-Itofilleachoftheblanks.
Foreachblank(8-12)markoneletter(A-I)onyourAnswerSheet.
Donotmar4anylettertwice.
Oneanswerhasbeengivenasanexample.
Sir-
YoustateonFebruary13ththatNewMexicohas"fewnaturalresources",......example...In1991NewMexicorankedfourthintheUnitedStatesinproductionofnaturalgas,seventhinoilandtenthinnon-fuelminerals...8...Non-fuelmineralscontributedabout$1billionandcoal$509million.
商务英语考试中级阅读题模拟练习6
《SELL,SELL,SELL》
Lastyearover13bnwasspentonadvertisingintheUKandresearchindicatesthatmostpeoplewillhaveseen2msalesmessagesbythetimetheyare30.Advertisingisbigbusinessandoftenactsastheinterfacebetweencommerceandculture.Whiletherearemanyadvertsthatjustirritate,therearesomethatareminiatureworksofart.(0)....Theadvertisersthemselvesbelievetheyaredeliveringanimportantmessagebecausetheyareprotectingandpromotingaclientsbrandandextendinggreaterchoicetotheconsumer.(8).........Insteadofbeingfree,manyTVchannelswouldonlybeavailableonsubscriptionpackagesofabout500permonthandnewspapersmightcostsixtimesmorethantheirpresentcoverprice.
Therearemanydifferentmodelsofadvertisingpractice,butnooneispreciselysurewhatmakesagoodadvert.(9).........Whilesometrytogetyoutobuyaproduct,others,suchasanti-smokingcampaigns,aimtogetyounottodosomething.Someadvertsarenotaimedatconsumersatall,butatretailers,shareholdersoremployees.Forexample,manufacturersoftenadvertisetheirproductsintrademagazinestoreassureretailersthatanewbrandwillbewidelypromoted.Petrolcompaniesoftenchoosetoemphasisehowenvironmentallyfriendlytheyare;thisistooffsetanynegativepublicperceptionsoftheindustryratherthantopersuadeconsumerstobuyanindividualbrandofpetrol.(10).........Thisisbecausepetrolisregarded,inadvertisingterms,asadistresspurchase.Wegetitbecausewecantdowithoutit,notbecausewereallywantit.Ingeneral,however,themainaimofadvertisingistoattributeemotionalqualitiestoaproductinordertocreateanindividualbrandthattheconsumercanassociatewith.
Workingoutwhetheranadverthasbeensuccessfulisextremelydifficult.(11).........Forexample,whatpersuadedthemtobuyacarYoucannotbesurewhetheritwastheadvertising,theprice,theoppositionsdistribution,changesinthelaworchangesinconsumerattitudesthatwasthedeterminingfactor.Whatadvertisingcantdoismakeconsumersbuysomethingtheydontwant.Itcanperhapspersuadeyoutotrysomethingonce,butifyoudontlikewhatyouget,youwonttryitagain.(12).........Inotherwords,wherethereisnoemotionalengagement,suchasaconsumersfeelingsaboutabagofpeas,beliefsaremuchhardertoshift.
AMoreover,itisalmostimpossibletogetpeopletochangethewaytheyviewthingstheyareindifferentto.
BOverthelasttenyears,otherformsofadvertising,suchasdirectmarketing,havebecomeincreasinglypopularaswellasscientific.
CTheydont,astheindustrywellknows,careenoughtobebrandloyaltosuchaproduct.
DWhetheryouacceptthisargumentornot,youhavetorecognisethatwithoutadvertisingourworldwouldbeverydifferent.
ETheproblemliesinisolatingpreciselywhatmotivatespeopletobehaveinaparticularway.
FThisispartlybecausenotalladvertisementsaredesignedtodothesamething.
GTheproductioncostsinvolvedinthesecanreachhigherfiguresthanthosefortheaveragemovie.
答案解析
E选项的句子值得分析理解：Theproblemliesinisolatingpreciselywhatmotivatespeopletobehaveinaparticularway.
Isolating在这里不是形容词，孤立的，而是动词的分词形式，isolate此处的用法是：ifyouisolateanidea,problemetc,youconsideritseparatelyfromotherthingsthatareconnectedwithit。(isolatesomethingfromsomething)将…剔出(以便看清和单独处理)。
所以这个句子的含义就是问题在于准确的将人们某种行为的动机给剔除出来。
第十二题，这一空的前后都是在说客户对产品喜好的重要性。前面说ifyoudontlikewhatyouget,youwonttryitagain，后面说wherethereisnoemotionalengagement,beliefsaremuchhardertoshift.。没有感情依赖的话，观念很难被转变。从前后内容来看，A选项最适合填入：另外，让人转变对他们不感兴趣的事情的看法几乎是一件不可能的事情。Changetheway对应于shift，indifferentto对应thereisnoemotionalengagement.
商务英语考试中级阅读题模拟练习7
第七课时
PARTTHREE
Questions13-18
lReadthearticlebelowaboutbusinessmeetingsandthequestionsontheoppositepage.
lForeachquestion13-18,markoneletter(A,B,CorD)onyourAnswerSheetfortheansweryouchoose.
GETTINGTHEMOSTOUTOFMEETING
Oneaspectofbusinesslifewhichmanymanagersareunhappywithistheneedtoattendmeetings.Researchindicatesthatmanagerswillspendbetweenathirdandahalfoftheirworkinglivesinmeetings.Althoughmostmanagerswouldagreethatitishardtothinkofanalternativetomeetings,asameansofconsideringinformationandmakingcollectivedecisions,theirlengthandfrequencycancauseproblemswiththeworkloadofeventhebest-organisedexecutives.
Meetingsworkbestiftheytakeplaceonlywhennecessaryandnotasamatterofroutine.Oneexampleofthisisthediscussionofpersonalorcareermattersbetweenmembersofstaffandtheirlineandpersonnelmanagers.Anotherisduringtheearlystagesofaprojectwhentheteammanagingitneedtolearntounderstandandtrustoneanother.
Onceithasbeendecidedthatameetingisnecessary,decisionsneedtobetakenaboutwhowillattendandaboutthelocationandlengthofthemeeting.Peopleshouldonlybeinvitedtoattendiftheyaredirectlyinvolvedinthemattersunderdiscussionandtheagendashouldbedistributedwellinadvance.Anagendaisvitalbecauseitactsasaroadmaptokeepdiscussionfocusedandwithinthetimelimitedallocated.Thisisalsotheresponsibilityofthepersonchairingthemeeting,whoshouldencouragethosewhosaylittletospeakandstopthosewhohaveagreatdealtosayfromtalkingtoomuch.
Attheendofawellorganisedmeeting,peoplewillfeelthatthemeetinghasbeenasuccessandbepleasedtheywereinvited.Theywillknownotonlywhatdecisionsweremadebutalsothereasonsforthesedecisions.Unfortunately,attheendofabadlyorganisedmeetingthosepresentwillleavefeelingthattheyhavewastedtheirtimeandthatnothingworthwhilehasbeenachieved.
Muchtogetherhasbeengivenovertheyearstowaysofkeepingmeetingshort.OnemanwhohasnointentionofspendinghalfhisworkinglifeinmeetingisRolandWinterson,chiefexecutiveofalargemanufacturingcompany.Hebelievesthatmeetingsshouldbeshort,sharpandinfrequent.“Itrytoholdnomorethantwoorthreemeetingsaweek,attendedbyamaximumofthreepeoplefornolongerthanhalfanhour,”hesays.“Theyareclearlyaimedatachievingaspecificobjective,suchasmakingadecisionorplanningastrategy,andarebasedoncarefulpreparation.Idrawuptheagendaforeverymeetingandcirculateitinadvance;thoseattendingareexpectedtostudyitcarefullyandshouldbepreparedtobothaskandanswerquestions.Managersarebestemployedcarryingouttasksdirectlyconnectedwiththeirjobsnotattendingendlessmeetings.Inbusiness,timeismoneyandspendingitinneedlessmeetingsthatdon’tachieveanythingcanbeverycostly.Executivesshouldfollowtheexampleoflawyersandputacostoneachhouroftheirtimeandthendecidewhetherattendingalongmeetingreallyisthebestwaytospendtheirtime.”
13.Whatdomostmanagersthinkaboutmeetings
A.Meetingstakeupmostoftheirworkinglife.
B.Meetingsallowthemtomonitordecision-making.
C.Meetingspreventthemfromestablishingaroutine.
D.Meetingsaretheonlywaytheyknowofachievingcertainobjectives.
14.Accordingtothewriter,anexampleofavaluablemeetingisonewhich
A.allowscolleaguestoachieveabetterworkingrelationship.
B.requiresmanagerstodiscussstaffingneedswithpersonnel.
C.selectsasuitablegroupofpeopletoworktogetherasateam.
D.encouragesstafftopresentideasonimprovementsinmanagement.
15.Accordingtothewritertheagendaisimportantbecauseit
A.isseenbyeverybodybeforethemeeting.
B.helpstogivedirectiontothediscussions.
C.containsitemsofinteresttoallthosepresent.
D.showswhoshouldspeakateachstageofthemeeting.
16.Thewritersaysthatpeopleleavingawellorganisedmeetingwillunderstand
A.thereasonfortheirinvitationtoattend.
B.howthedecisionstakenwererelevanttothem.
C.theimportanceofproposalsunderdiscussion.
D.whycertaincoursesofactionwereagreedupon.
17.WhatdoesRolandWintersonsayaboutthemeetingsthatheorganises
A.Heaimstoholdthemonaregularbasis.
B.Heensurestheyhaveadefinitepurpose.
C.Herequireshismanagerstodrawuptheagenda.
D.Heusesthemtomakedecisionsaboutstrategy.
18.WhatisRolandWinteson’sopinionaboutmeetings
A.Theybanbeabaduseofamanager’stime.
B.Theirimportanceisoftenunderestimated.
C.Theyfrequentlyresultinwrongdecisions.
D.Theireffectivenesscouldbeimprovedwithbetterplanning.
答案：13.D;14.A;15.B;16.D;17.B;18.A
lReadthearticlebelowabouthowtoavoidworkinglonghoursandthequestionsontheoppositepage
lForeachquestion13-18,markoneletter(A,B,CorD)onyourAnswerSheet,fortheansweryouchoose.
Morning,noonandnightThelong-hourscultureatwork
Workinganeight-hourdayisaluxuryformostprofessionalpeople.Nowadays,theonlywaytoguaranteeaneight-hourworkingdayistohavethekindofjobwhereyouclockonandoff.Thoseprofessionalswhohavemanagedtolimittheirhourstowhatwas,20yearsago,theaveragedonotwishtoidentifythemselves.“Icanquiteeasilyachievemyworkwithinanormalday,butIdon’tliketodrawattentiontoit,”saysonesalesmanager.“PeoplelookedatmewhenIleftat5o’clock.Now,Iputpaperworkinmybag.PeopleassumeI’mdoingextrahoursathome.”
ButmoretypicalisMark,whoworksasanaccountmanager.Hesays,“MycontractsaysIworkfrom9until5withextrahoursasnecessary.Itsoundsasiftheextrahoursareexceptional.Infact,myjobwouldbeenoughnotonlyforme,butalsoforsomeoneelsepart-time.Theideaofaneight-hourdaymakesmelaugh!”Hesayshehasthoughtaboutgoingfreelancebutrealisesthatthisdoesn’tguaranteebetterworkinghours.
ProfessorsCaryCooper,occupationalpsychologistattheUniversityofManchester,istheauthoroftheannualQualityofWorkingLifesurvey.Themostrecentsurveyfoundthat77%ofmanagersinBritainworkmorethantheircontractedhours,andthatthisishavingadamagingeffectontheirhealth,relationshipsandproductivity.ProfessorCooperiscriticalofthelong-hoursculture.Hesaysthatwhilebossesbelievelonghoursleadtogreaterefficiency,thereisnoevidencetosupportthis.“Infact,theevidenceshowsthatlonghoursmakeyouill.”
Thereare,hesays,stepsthatcanbetaken.Oneistoacceptthatthein-traywillneverbeempty.“Therearealwaysthingstodo.Youjusthavetomaketherulethatoncertaindaysyougohomeearly.”Prioritisingworkanddoingessentialtasksfirsthelps,hesays.Healsothinksit’stimetocriticizebademployersandunreasonabletermsofemployment.“Byallmeans,showcommitmentwherenecessarybutwhenexpectationsaretoohigh,peoplehavetobeginsayingopenlythattheyhavealifeoutsideofwork.”
PersonaldevelopmentcoachMoShapiroagreesthatcommunicationisimportant.Staffneedtotalktomanagersabouttheworkingpracticeswithinacompany.Bothpartiesshouldfeelthattheexpectationsarerealisticandallowthemtohaveresponsibilitiesandinterestsoutsidework.Sherecongnises,however,thatinmanyorganizationstheresponsemightwellbe,“Ifyouwantmoreinterestsoutsidework,thenfindanotherjob.”
Shebelievesthatseniorstaffhaveadutytosetanexample.“Irecentlyworkedforafirmofsolicitorswherethepartnersstartedat7.30am.Whatkindofmessageisthattosendtothestaff”Shebelievesthereisnoshameinworkingsensiblehours–infactquitethereserve.“Somepeoplemightbeinat7.30ambutwillbedoingverylittle.Youcanworkreallyhardfrom9to5andachievethesame.Ifyoufinditdifficulttoachieveaneight-hourday,thereis,asalastresort,theoldtrickofleavingyourjacketonyourchairandyourcomputersswitchedon,evenafteryouhaveleftthebuilding.”
13.Whatdoesthewritersayinthefirstparagraphaboutpeoplewhoworkaneight-hourday
A.Theyarereluctanttoadmittothis.
B.Theyaredislikedbytheircolleagues.
C.Theyarelimitedtocertainprofessions.
D.Theyoftencatchuponworkintheevenings.
14.WhatdoesMarksayabouthiswork
A.Hismainconcernisjobsecurity.
B.Toomuchofhistimeatworkiswasted.
C.Thetermsofhiscontractaremisleading.
D.Heobjectstobeinggivenotherpeople’swork.
15.WhatdoesCaryCoopersayaboutrecenttrendsintheworkplace
A.Hebelievesthatalongworkingdayiscounter-productive.
B.HehasdoubtsabouttheresultsoftheQualityofWorkingLifesurvey.
C.Hesaysthatemployersshouldacceptthelinkbetweenworkinghoursandsafety.
D.Hearguesthatfurtherresearchisneededintotherelationshipbetweenworkandhealth.
16.HowdoesCaryCooperthinkpeopleshoulddealwiththerequirementsoftheworkplace
A.Obtainhelpinnegotiatingtermsofemployment.
B.Letpeopleknowwhendemandsareunreasonable.
C.Delegatethelessimportantworktootherstaff.
D.Acceptthatthemodernworkplaceisacompetitiveplace.
17.WhatdoesMoShapiroseeasaproblemforemployeestoday
A.Theylackthecommunicationskillsthatmodernbusinessrequires.
B.Manyemployerswouldnotregardrequestsforshorterhoursfavourably.
C.Mostemployersdonotwanttoberesponsiblefortheprofessionaldevelopmentofstaff.
D.Theyhavedifficultiesadaptingtotherapidchangesoccurringinworkingpractices.
18.WhatdoesMoShapirothinkaboutpresentworkinghours
A.Inmanycompaniesseniorstaffneedtoworkalongday.
B.Thebeststaffareefficientenoughtofinishtheirworkwithineighthours.
C.Therearetoomanystaffdeceivingemployersabouttheirhoursofwork.
D.Topexecutivesshouldusetheirinfluencetochangethelong-hoursculture.
答案：13.A;14.C;15.A;16.B;17.B;18.D
lReadthearticlebelowaboutmanagingasmallbusinessandthequestionsontheoppositepage.
TheDifficultiesOfManagingASmallBusiness
RonaldMeersaskswhochiefexecutivesofentrepreneurialor
smallbusinessescanturntoforadvice.
“Theorganisationalweaknessesthatentrepreneurshavetodealwitheverydaywouldcausethemanagersofamaturecompanytopanic,”AndrewBiddenwroterecentlyinBostonBusinessReview.Thisseemstosuggestthattheleadersofentrepreneurialorsmallbusinessesmustbeunlikeothermanagers,ortheproblemsfacedbysuchleadersmustbethesubjectofaspecialisedbodyofwisdom,orpossiblyboth.Unfortunately,neitheristrue.Notmuchworthreadingaboutmanagingtheentrepreneurialorsmallbusinesshasbeenwritten,andtheleadersofsuchbusinessesaremadeoffleshandblood,liketherestofus.
Furthermore,littlehasbeendonetoaddresstheaspectsofentrepreneurialorsmallbusinessesthataresodifficulttodealwithandsodifferentfromthechallengesfacedbymanagementinbigbusiness.Inpartthisisbecausethoseinvolvedingatheringexpertiseaboutbusinessandinsellingadvicetobusinesseshavehistoricallybeenmoreinterestedintheneedsofbigbusiness.Inpart,intheUKatleast,itisalsobecausesmallbusinesseshavealwayspreferredtoadapttochangingcircumstances.
Theorganisationalproblemsofentrepreneurialorsmallbusinessesarethusforcedupontheindividualswholeadthem.Evenmoresothanforbiggerbusinesses,theoldsayingistrue–thatpeople,particularlythosewhomaketheimportantdecisions,areabusiness’smostimportantasset.Theresearchthatdoesexistshowsthatneithermoneynortheabilitytoaccessmoreofitisthemajorfactordetermininggrowth.Themainreasonanentrepreneurialbusinessstopsgrowingisthelackofmanagementandleadershipresourceavailabletothebusinesswhenitmatters.Giveanentrepreneuranexperienced,skilledteamandheorshewillfindthefundseverytime.Gettingtheteam,though,isthedifficultbit.
Partoftheproblemforentrepreneursisthespeedofchangethataffectstheirbusinesses.Theyhavetocopewithcontinuouschangeyethavealwaysbeensuspiciousaboutthelatest“managementsolution”.Theyregardthemanyofferingsfrombusinessschoolsasoutofdateevenbeforetheyleavetheplanningboardandhavelittlefaithintherecommendationsofconsultantswhentheyarriveinthehandsofyoung.,inexperiencedgraduates.Butsuchimpatiencewith“managementsolutions”doesnotmeanthatproblemscanbelefttosolvethemselves.However,theleadersofgrowingbusinessesarestillleftwiththeproblemofwhototurntoforadvice.
Theanswerishorriblysimple:leadersofsmallbusinessescanaskeachother.Thecollectiveknowledgeofagroupofleaderscanproveenormouslyhelpfulinsolvingthespecificproblemsofindividuals.Oneleader’sproblemshavecertainlybeensolvedalreadybysomeoneelse.ThereisanorganisationcalledKITEwhichenablesthoseresponsibleforsmallbusinessestomeet.Itsmembers,allofwhomarechiefexecutives,gothroughademandingselectionprocess,andthenjoinasmallgroupofotherchiefexecutives.Theycomefromarangeofbusinesssectorsandeachoffersadifferentcorporatehistory.Eachgroupisledbya“moderator”,anindependentlyselectedbusinessmanorwomanwhohasbeenspeciallytrainedtoheadthegroup.Eachmembertakesitinturntohostameetingathisorherbusinesspremisesand,mostimportantofall,groupdiscussionsarekeptstrictlyconfidential.Thisencouragesafreesharingofproblemsandincreasethepossibilityofsolutionsbeingdiscovered.
13.Whatdoesthewritersayaboutentrepreneursinthefirstparagraph
A.Itiswrongtoassumethattheyaredifferentfromothermanagers.
B.Theproblemstheyhavetocopewitharespecifictosmallbusinesses.
C.Theyfinditdifficulttoattractstaffwithsufficientexpertise.
D.Theycouldlearnfromtheorganisationalskillsofmanagersinlargecompanies.
14.Accordingtothesecondparagraph,whathasledtoalackofsupportforentrepreneurs
A.Entrepreneurshavealwayspreferredtoactindependently.
B.Therequirementsofbigbusinesseshavealwaystakenpriority.
C.Itisdifficulttofindsolutionstotheproblemsfacedbyentrepreneurs.
D.Entrepreneursarereluctanttoprovideinformationabouttheirbusinesses.
15.Whatdoesthewritersayabouttheexpansionofsmallbusinesses
A.Manysmallbusinessesdonotproduceenoughprofitstofinancegrowth.
B.Manyemployeesinsmallbusinesseshaveproblemsworkingaspartofateam.
C.Beingabletorecruittherightpeopleisthemostimportantfactoraffectinggrowth.
D.Leadersofsmallbusinesseslacktheexperiencetomaketheircompaniesasuccess.
16.Whatdoesthewritersayisanadditionalproblemforentrepreneursinthefourthparagraph
A.Theyrelyonmanagementsystemsthatareoutofdate.
B.Theywillnotadoptmeasuresthatprovidelong-termsolutions.
C.Theyhavelittleconfidenceinthebusinessadvicethatisavailable.
D.Theydonottakemarketchangesintoaccountwhendrawingupbusinessplans.
17.WhatdoesthewritersaythemembersoftheKITEorganisationprovide
A.Advicenohowtoselectsuitablestaff.
B.Ameansofcontactingpotentialclients.
C.Asimplechecklistforanalyzingproblems.
D.Directexperienceofanumberofindustries.
18.ThewritersaysthatKITEgroupsarelikelytosucceedbecause
A.membersareabletoelecttheirleader.
B.theleadershavereceivedextensivetraining.
C.membersareencouragedtoadoptacriticalapproach.
D.informationisnotpassedontonon-members
答案：13.A;14.B;15.C;16.C;17.D;18.D
商务英语考试中级阅读题模拟练习8
【提要】商务英语真题商务信息:商务英语BEC阅读考试真题练习
Whenit(0)toselectingcandidatesthroughinterview,moreoftenthannotthedecisionismadewithinthefirstfiveminutesofameeting.Yetemployersliketo(21)themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.Intoday’scompetitivemarketplace,the(22)ofstaffinmanyorganizationsisfundamentaltothecompany’ssuccessand,asaresult,recruitersuseallmeansattheirdisposalto(23)thebestinthefield.
Onemethodinparticularthathas(24)inpopularityistesting,eitherpsychometrictesting,whichattemptstodefinepsychologicalcharacteristics,orability￡aptitudetesting(25)anorganizationwithanextrawayofestablishingacandidate’ssuitabilityforarole.It(26)companiestoaddvaluebyidentifyingkeyelementsofapositionandthentestingcandidatestoascertaintheirabilityagainstthoseidentifiedelements.
Theemploymentofpsychometricorabilitytestingasone(27)oftherecruitmentprocessmayhavesomemerit,butinrealitythereisnoreal(28),scientificorotherwise,ofthepotentialfutureperformanceofanyindividual.Theanswertothisproblemisexperienceininterviewtechniquesandstrongdefinitionoftheelementsofeachpositiontobe(29)asthewholerecruitmentprocessisbasedonfewrealcertainties,theinstinctivedecisionsthatmanyemployersmake,basedonaCTandthefirstfiveminutesofameeting,areprobablynolessvalidthananyothertoolemployedinthe(30)ofrecruitment.
21.AsuggestBconvinceCadviseDbelieve
22.AworthBcreditCqualityDdistinction
23.AsecureBreliesCattainDachieve
24.AliftedBenlargedCexpandedDrisen
25.AprovidesBoffersCcontributesDgives
26.AletsBenablesCagreesDadmits
27.AportionBmemberCshareDcomponent
28.AextentBsizeCamountDmeasure
29.AoccupiedBmetCfilledDappointed
30AbusinessBtopicCpointDaffair
商务英语考试中级阅读题模拟练习9
Readthesesentencesandthefollowingbusinessindex.
Whichadvisoreachsentence(1-7)describe
Foreachsentencemarkoneletter(A,B,C,DorE)onyourAnswerSheet.
Example
Thecompanyinvestsalargesumofmoneyinhightechnology.
Answer:E
1.Itisengagedintheexpansionofatelecommunicationsline.
2.Noothersteelindustrieshavesuchahighrating.
3.ThecompanyisthechiefholderofaBritishcompany’sshares.
4.AsmuchasfortymillionU.S.dollarsareinvestedinTaiwan.
5.IthasbusinesstransactionswithanAmericancompany.
6.Thecompanygetsaveryhighinterestratefromitsstocks.
7.Agreementsweresignedbetweentwocompaniesabouttechnologicalcooperation.
A.TelecomAsiaCorporationLimited(Thailand)
ItservesasinternationaladvisorinconnectionwiththedebtandequityfinancingforaUS$3billiontelephonelineexpansionprojectinBangkok.(Current)
B.SingaporeTelecominternationalPte.Ltd.(Singapore)
Itacquiresits50/00interestinCambridgeHoldingLtd.,thecontrollingshareholderofCambridgeCableLtd.oftheU.K.(6/1992)
C.PohangIron6SteelCo.,Ltd.(Korea).
InconnectionwithitsratingswithStandard&Poor’sandMoody’sinvestorServices.Thecompanyobtainedthehighestratingofanysteelcompanyintheworld.(II/1991)
D.GoldstarCo.,Ltd.(Korea)
Initsinvestmentin,andtechnologyagreementswith,ZenithElectronicsoftheU.S.-thefirsttransactionofthistypeinKorea.(2/1991)
E.ConcordVentureCapitalCo.,Ltd.(Taiwan)’
-Structured,marketedtoinvestorsandmadeaprincipalinvestmentintheFundwithtotalequityofNT$940million(US$40million)toinvestinTaiwanesehigh-technologyventurecapitalopportunities.(I/1991)
商务英语考试中级阅读题模拟练习10
Lookatthestatementsbelowandthearticleaboutthedevelopmentoffuturebusinessleadersontheoppositepage.
Whichsectionofthearticle(A,B,CorD)doeseachstatement(1-7)referto
Foreachstatement(1-7),markoneletter(A,B,CorD)onyourAnswerSheet.
Youwillneedtousesomeoftheselettersmorethanonce.
1、Managersneedtotakeactiontoconvincehigh-flyersoftheirvaluetothefirm.
2、Organisationsneedtolookbeyondthehigh-flyerstheyarecurrentlydeveloping.
3、Thereisaconcernthatfirmsinvestingintrainingforhigh-flyersmaynotgainthebenefitsthemselves.
4、Managersneedexpertassistancefromwithintheirownfirmsindevelopinghigh-flyers.
5、Firmscurrentlyidentifyhigh-flyerswithoutthesupportofaguidancestrategy.
6、Managersarefrequentlytoobusytodealwiththedevelopmentofhigh-flyers.
7、Firmswhoworkhardontheirreputationasanemployerwillinteresthigh-flyers.
TheStarsoftheFuture
AExistingmanagementresearchdoesnottellusmuchabouthowtofindanddevelophigh-flyers,thosepeoplewhohavethepotentialtoreachthetopofanorganisation.Asaresult,organisationsarelefttoformulatetheirownsystems.Amoreeffectiveoverallpolicyfordevelopingfutureleadersisneeded,whichiswhytheLondonBusinessSchoolhaslaunchedtheTomorrowsLeadersResearchGroup(TLRG).Thegroupcontainsrepresentativesfrom20firms,andmeetsregularlytodiscusstheleadershipdevelopmentoftheorganisationshigh-flyers.
BTLRGrecognisesjusthowsignificantlinemanagersareintheprocessofleadershipdevelopment.Unfortunately,withtodaysflatorganisations,wheremanagershavefunctionalaswellasmanagerialresponsibilities,peopledevelopmentalltoooftenfallsvictimtoheavyworkloads.Onemanagerintheresearchgroupwasunconvincedbythelogicofsendinghisbestpeopleawayondevelopmentcourses,onlytoseethempoachedbyanotherdepartmentor,worsestill,anotherfirm.Thisfearoflosinghigh-flyersrunsdeepintheorganisationsthatmakeuptheresearchgroup.
CTLRGarguesthatthetaskofmanagementisnotnecessarilyaboutemployeeretention,butaboutcreatingattracti