Haier,thenumberonebrandinthehouseholdappliancessector,hasonceagaindistinguisheditselfastheonlyInternetofThings(IoT)ecosystembrandontheKantarBrandZMostValuableGlobalBrands2024list,markingthesixthconsecutiveyearithasachievedthisaccolade.ThisachievementunderscoresHaier'senduringgloballeadershipandinnovationinintegratingtechnologywithuser-centricsolutions.
OnJune14,the2023KantarBrandZTop100MostValuableGlobalBrandswasannouncedbytheworld’sleadingdata,insightsandconsultingcompanyKantar.Haierandanother13ChinesebrandsincludingTencent,AlibabaandHuaweimadetheranking.Haierhasbeenrankedatop100mostvaluableglobalbrandforfiveconsecutiveyearsastheoneandonlyIoTecosystembrandintheworld.Inthe2023ranking,Haierclaimedthe59thplacewithastronggrowthofbrandvalue.
OnJune15,theBrandZMostValuableGlobalBrands2022rankingwasannouncedinCannes.Totally14ChinesebrandsincludingTencent,Alibaba,HuaweiandHaiermadetheranking.Haierhasbeenrankedatop100mostvaluableglobalbrandforfourconsecutiveyearsastheoneandonlyIoTecosystembrandintheworld.Inthe2022ranking,Haierclaimedthe63thplacewithastronggrowthofbrandvaluedespitethegrandtrendofrecessionworldwide.
OnJune21,theBrandZMostValuableGlobalBrands2021rankingwasannouncedinCannes.Totally18ChinesebrandsincludingTencent,HuaweiandHaiermadetheranking.Haier,theworld’soneandonlyIoTEcosystemBrand,hasbeenontherankingforthreeyearsstraight,withitsbrandvalueimprovedby41%fromthepreviousyear.
SnapshotHaierisaglobalpublicwelfareactivitywithuserinteraction.Viausers'lens，SnapshotHaierwillrecordtheglobalizationandstoriesofHaierSmartHomewithphotosorvideos,tofurtherdisplaythecompany’sglobalizationachievements.BasedontheglobalizeddistributionofHaier,SnapshotHaieractivitywillbesynchronouslycarriedoutin160countriesworldwidely.
HaierannouncedtodayitistheofficialTVandAppliancepartneroftheAustralianOpenandSummerofTennisevents.ThetwosidesmarkedthepartnershipwithanannouncementceremonyinMelbourne,underscoringHaier’sglobalcommitmenttosportsandenhancingqualityoflifeworldwide.
CorporateSocialResponsibility“Haiershouldbeliketheseaandmakecontributionstothesocietyandhumankind.Aslongaswestay“ForeverSincere”tothesocietyandhumankind,Haierwillflourishforever,justlikethesea”