1、StreamingContentPerformance:ExecutiveInsights2024StateoftheMarketCUSTOMREPORTINPARTNERSHIPWITH:1|ParksAssociatesIntroductionThemediaandentertainmentmarketisatapivotalmoment.Streamingvideoisnowthedominantwaythatviewersconsumecontent,andmediacompanieslargeandsmalla
2、reexperimentingwithamixofsubscription-basedandadvertising-supportedservicesacrossmultipledistributionpathstogeneraterevenue.Tocomplicatetheseefforts,thestreaminglandscapeisdeeplyfragmented.Providersmustworktogrowaudiencesthroughexposureonasmanyplatformsaspossible
3、.Thisfragmentationmakesforachallengingbusinessenvironmentandcreatesbarrierstounderstandingaudienceengagementandcontentpreferences.Thiswhitepapersharesfindingsfromanextensivestudyofmorethan45seniorexecutives,representingacomprehensivesampleoftheindustry(seeAppend
4、ixforrespondentdetails).Insightswerecollectedviain-depthsurveysandinterviews.Backedbycustomprimaryresearch,thiswhitepaper:Theconsensusfromstreamingexecutivesisclear:greateraccesstodataoncontentperformance,revenue,andaudienceengagementiscriticalforbusinessestocompe
5、teeffectivelyforaudienceslimitedtimeandattention,andforthestreamingmarkettoreachitsfullpotential.Shedslightonthecomplexitiesofacquiringandusingstreamingdatathatcanhelpsustainbusinessoperationsinthisever-changingmarket.Exploresthechallengesthatmediaorganizatio
6、nsfacewhenattemptingtocollect,analyze,andapplydataforoptimalcontentandrevenueperformancewithinthefragmentedlandscape.Identifiesthemetricsthatcontentsellersandstreamingservicesrelyontomakecriticalbusinessdecisionsandthedatatheywishtheyhad.Revealshowbusinesses
7、arecurrentlytrackingdataacrossplatformstoday,includinglimitationsandpainpoints.Examineseffortstoimprovedatacollectionandstandardization,alongwithbestpracticesformediaorganizationstoaccessthedatatheyneedtobesuccessful.Companiesthatownoraggregatetelevisionandvide
8、oassetsreportdistributingtheircontent,onaverage,across18platforms.2|ParksAssociatesEvolutionofStreaming:HybridModelsandProfitableViewingOptimizingDecision-MakingwithDataManyoftheearlieststreamingvideoservices,likeNetflix,AmazonPrimeInstantVideo,HBONow,andPlayStationVue
9、,weresubscription-based,withcustomerspayingamonthlyorannualfeefortherightstostreamcontent.Viewerswerelargelysparedthecommercialscharacteristicofbroadcast,cable,andsatelliteTVservices.Ascompetitionincreased,servicesinvestedinexclusiveandoriginalcontenttodifferentiat
10、eandexpandsubscriberbases.Today,servicesarereconsideringthecoststoacquireandproduceoriginalcontentandsubscriptionstacksarelevelingout.Mediaoperationsrelyondatatooptimizetheirbusinessstrategyinthisquicklyevolvingspace.Executivesseekreliabledatatorevealeffective
11、waystoattractandretainviewers,createnewvalueforaudiences,optimizecontentstrategy,detectandpredictchurn,andbetterunderstandtheviewerjourney.Companiesseektobetterunderstandviewerpreferencesandbehavioralpatternstoinformcontentanddistributionstrategiesforincreasedre
12、ach,engagement,andrevenue.In2024,profitabilityisthefocusofthestreamingmarket.Platformsandcontentsellersareexpandingtheuseofadvertisingtogeneratenewrevenuestreams,raisingpricesonsubscriptiontiers,andmakingtoughdecisionsrelatedtocontentacquisitionandproductiontore
13、achprofitability.Streamingviewerssubscribeto5.8streamingservicesonaverage,thoughthatnumberhasnotgrownsubstantiallysince2021.3|ParksAssociatesHowever,nearlyhalfofindustryexecutivesreportthattheydonothavethedatatheyneed,inthewaytheyneedit,tomakethebestbusiness
14、decisionspossible.Thefragmentationofdistributionchannelsanddrasticallyvaryingpoliciesonwhatdataissharedwithcontentsellersresultsinbusinessesmakingstrategicdecisionsbasedondiverseandoftenlackingsourcesofunstandardizeddata.Plus,keepingupwithlicensingagreementsand
15、othercontractsaddsanotherlayerofdifficulty.Evenmetadatacanbeformatteddifferentlyacrossplatforms,complicatingpropercross-platformanalysis.Thisfragmentationposeschallengestounderstandingtheviewerjourney,audienceengagement,andcontentpreferences.Executivespinpointedspecific
16、challengeswhenassessingcontentperformance,optimizingoperationsforad-supportedcontent,andgaugingviewerengagement.“IhavenounderstandingofhowIamperformingagainstanyoneelse.Idontknowifwecoulddobetteroriftherearethingsweshouldimproveon,oraskabout,otherthanwhatou
17、rowncontextis.”C-SuiteExecutive,StreamingContentOwner71%ofindustryexecutivessayitisdifficulttoseealloftheirstreaming-relateddatainoneplace,and47%saidtheydonothaveallthedatatheyneedtomakegoodbusinessdecisions.4|ParksAssociatesChallengeswithMeasuringContentPer
18、formanceExecutivesrelyonthelimitedmetricstowhichtheyhaveaccessasaproxyforthemetricstheywantwhenmakingimportantbusinessdecisions.Thismakesanalreadychallengingenvironmentmorechallenging.Manystreamingplatformsoffercontentsellerstoplinemetricssuchasthetotalnumbe
19、rofstreamsorepisodeswatched,butexecutivesareunabletodiveintothespecificsofcertainviewersegmentsortitles.Forexample,78%ofstreamingexecutivessaidcontentperformancebytitleisorwouldbe“veryuseful”butjust46%saidthatdataisfullyaccessibletothem.Identifyingwhattitle
20、sperformbestwiththecoreaudienceandwithnewaudiencescanhelpenhancecontent,advertising,anddistributionstrategies;however,manycompaniesareunabletoobtainallthemetricstheyneedtoreachtheirmaximumpotential.Executivesrated12metricsassociatedwithcontentperformanceaccordi
21、ngtousefulnessandlevelofdataaccess.Fivekeymetricsstoodoutasparticularlyusefulbutinaccessibletoamajorityofexecutives,revealingacriticaldatagap:numberofuniqueandliveviewers,viewerdemographics,viewersentiment,andcontentperformancebytitle.“Consumershavebecomeusedt
22、oapersonalizedapproach,anditsimplydoesntexistinthisworldpartiallybecauseoffragmentation,butalsopartiallybecauseourpartnersareunwillingtosharedata.”GeneralManager,StreamingOwner/Aggregator5|ParksAssociatesTheValueofIdentifyingViewershipContentisatthecoreofamedia
23、business,andproperlyplanninganeffectivemonetizationstrategywhilebalancingresourceconstraintsisparamount.Theabilitytorecognizewhichcontentmostresonateswithvariousviewers,regions,andplatformsishighlyvaluablethroughouttheindustry.Thegapincontentperformancemetricsisa
24、particularchallengeforcontentdistributedviaFASTplatforms,accordingtoexecutivesinterviewed.Contentsellersmaygetlimitedchannel-levelperformancedatafromFASTservices,butverylittletitle-leveloraudience-levelinsightwithineachchannel.Streamingservicescanlearnwhichtitlesan
25、dgenresaretheleastandmostpopularbyregiontocapture(andkeep)viewersandadvertisers.Advertisersmayfindthatcertainpopulationsaremoreacceptingofparticularproductcategoriesoradtypesandusethatknowledgetotargetcustomersmoreresourcefully.Contentsellerscanidentifyhowg
26、enresandtitlesperformwithspecificaudiencesandtailorfutureproductionanddistributionstrategiesaccordingly.“Wedontknowinagivenmonthwhatisaffectingwatchtime.Instead,wehavetolookatitfromanaggregatelevel.Wehavetopleveldataatthechannellevel,butthatdatadoesntalw
27、ayscomethroughfromthecontentlevel.”C-SuiteExecutive,StreamingOwner/Aggregator6|ParksAssociatesStreamingservicesrequirereliableviewerdatatosupportrateschargedtoadvertisers,whilecontentsellersrelyonthesamedatatomeasuredistributionrevenue.Metricssuchashowmuchrevenue
28、contentgenerates,averagerevenueperuser(ARPU),averageCPM,andadfillratecanallhelpoptimizedistributionandprofitability.Unfortunately,fewofthesemetricsareavailabletocontentsellers.Theabilitytoidentifyhighrevenue-generatingtitlescouldhelpstreamingbusinessesunderstandwh
29、attypeofcontentresonatesmostwithviewers.Viewershipmetricsarealsoimportantforprovingvaluetoadvertisers.Insomecases,brandsarehesitantfortheiradstoappearalongsidecertaincontentcategories.Withmoredetaileddata,suchastitle-levelaudiencemetrics,contentsellerscouldbett
30、eradvocateforplacementalongsidetheirtitles.ChallengeswithRevenueandAdvertisingData87%ofexecutivessaidthatknowledgeofrevenuegeneratedpertitlewouldbe“Veryuseful,”butjust44%reportedhavingaccesstothatdata.Two-thirdssaidthatadfillratemetricswouldbe“veryuseful,”yetj
31、ustone-thirdhavefullaccesstothatdata.“Iftherewasawaytocommunicatetoadvertisersthatthenumbersarethere,thenIthinkthatwouldhelpeverybodybecausetheeyeballsarethere.”VP,StreamingContentOwner7|ParksAssociatesStreamingplatformsoftenkeepviewerengagementanddemographic
32、dataconfidentialtosafeguardtheircompetitiveedgeandadheretoprivacylaws.Byretainingcontroloverthisinformation,platformsgaintheupperhandwhennegotiatingwithcontentsellersandadvertisers.Meanwhile,contentsellersdistributingthroughstreamingplatformsmustextrapolatefromli
33、miteddatatodevelopactionableinsights.Executivesratedwatchtimeandviewercounts(activeusersonad-basedservicesandmonthlysubscribers)asthemostvaluableaudiencemetrics,whichisessentialforoptimizingcontentperformance.Demographicandcustomersatisfactionattheplatformlevelwe
34、relikewiseconsideredvaluable.Together,thesemetricsprovideacomprehensiveviewofbothquantitativeandqualitativeaspectsofastreamingservicessuccess.Remarkably,80%ofstreamingexecutivessaidviewerdemographicswouldbe“veryuseful”totheirbusiness,butjustone-fourthhavefullaccess
35、tothatdata.Understandingandoptimizingthesefactorsarevitaltoattracting,retaining,andgrowingviewership.ChallengeswithMeasuringStreamingServiceEngagement“Wehaveapublisherportalwherewecantrackviewership.Forourpublisherswhohaveprogramsonlyviewedviathesubscriptionservi
36、ce,theyhavearecordofeverysingleview,andwhereitsfromandwhatplatformtheywatchediton.So,wearegivingbacktothecontentowners.Youpaythembasedonthenumberofviewerstheygeteachmonth,sotheyaremotivatedtoimprovetheviewership.”Co-founderandChiefOperatingOfficer,Strea
37、mingPlatformandContentAggregator8|ParksAssociatesRemarkably,80%ofstreamingexecutivessaidviewerdemographicswouldbe“veryuseful”totheirbusiness,butjustone-fourthhavefullaccesstothatdata.Streamingexecutivesnavigatethestrategictrade-offbetweenthedataavailablethroughtheir
38、direct-to-consumer(D2C)appsandchannelsandthebroaderreachpossibleonthird-partyplatforms.Businessesmustdeterminetheapproachthatbringsinthemostrevenuewhilealsothinkingaboutwhatwillgeneratethemostsubscribersorviewerslong-term.Thisisnoeasytaskandrequiresathoughtf
39、ulstrategythatmaychangeasthebusinessevolves.BalancingAct:D2CorThird-Party“ItisespeciallychallengingfornicheservicesbecauseweneedthatbroadreachandwedonthavethebudgetstopumpadvertisingintoourD2Capp,soalotofthemonetizationisfromthethird-partyplatforms.Butt
40、henyourehavingtosplitthatrevenue,andallofthosedealsaredifferent.”C-LevelExecutive,StreamingContentOwnerD2CMoreDataProsandconsofoperatingonaD2Cappvs.third-partyplatform:LessDataLessRevenueSharingMoreRevenueSharingLessReachMoreReachDirectRelationshipwithSubscribersN
41、oRelationshipwithSubscribers3rdParty9|ParksAssociatesThehardpartis,youdontknowfromyourownchanneliftheplatformitselfhasalargeviewershipandyourejustnotgettinganything,orifitsasmallplatformintermsofscaleandwhatyoureseeingiswhatyouexpect.”VP,BusinessDevelopm
42、ent,FASTChannelServiceProviderTheresalotofextrapolationinvolved.IfweareseeingthisbehaviorandthiscontentpoppingonD2C,thenisthissomethingthatwewanttopromoteonotherplatformsThird-partydataisnotasdefinedaswhatIcanseeonmydirectplatform.Itsjustamatterofhow
43、muchdataweget,andalotofthetimeitsjustminutesstreamedorthenumberofstreamsinparticular.”C-SuiteExecutive,StreamingContentOwnerTostaycompetitive,executivesmuststayattunedtothewants,needs,andpreferencesoftheirviewers.Adeeperunderstandingoftheaudiencecandrivemor
44、eeffectivepromotions,dynamicpricing,targetedproductandserviceoffers,andmore.Audiencegoodwillisoftenlostthroughthecustomerexperience,whichisaconglomerationofmultiplefacetsofthecustomerjourney.ThegrowingnumberofFASTchannelsposesanadditionaldiscoverabilityproblem:Bra
45、ndscanlaunchachannelrelativelyeasily,butsecuringviewershipisdifficult.Forinstance,electronicprogramminggrids(EPGs)thatholdover500channelsofferamultitudeofoptions,butcaninterferewithdiscoverabilityandbedifficulttomanage.UserExperienceContentacquisitionanddistributi
46、onstrategiesgreatlydependonhowengagedviewersarewiththecontentitself.Moreeyesoncontentmeansmorerevenuebutmaintaining(orbuildingup)asolidviewerbaserequiresinsightintowhoiswatchingandtheiroverallcustomerjourney.WithoutaD2Capp,thisisntalwaysfeasible.Identifying
47、SubscribersandViewers10|ParksAssociatesStreamingserviceprovidersandcontentsellersfacenumerouschallengestodaycompetitionforviewers,evolvingtechnologyandconsumerpreferences,contentdiscoveryandsubscriptionfatigue,consumerdataprivacyconcerns,andpressuretoturnaprofitareon
48、lyafew.Dataisinvaluabletosucceedinthisrapidlyevolvingmarketplace,andthechallengesareonlymagnifiedwhendataisheldbyafewkeyplayers.Thisresultsinacomplicatedbusinessenvironmentfraughtwithinefficienciesandconjecture.Industryexecutivesoverwhelminglysharedtheirhopes
49、thatthemarketplacecanevolvetobetterserveallplayers.TowardsaSmarterStreamingFutureStreamingisthepredominantconsumerchoiceforvideoentertainment,with89%ofUSinternethouseholdsusingatleastoneservice,and29%usingmorethaneight.Competitionisfierce.Asthestreamingmarket
50、matures,executivesaspiretoamorecollaboratefuture.IntheFASTenvironmentinparticular,executivesfeelthatthehighnumberofchannels,widerangeofcontentquality,anddatagatekeepinglimitthegrowthofthewholeecosystem,includingpotentialadvertisingrevenue.Severaldynamicsarepushin
51、gthemarkettoevolvetowardsamorecooperative-oratleastlessfragmented-reality:IndustryMovementTowardsCollaboration,ConsolidationProducinghigherqualitycontentforFASTwonthappenuntilmoredollarsarecominginandtheresequitabledistributionofthatrevenue.Becauseifweworkedas
52、anecosystem,wewouldhavesignificantlymoregrowth.”C-SuiteExecutive,StreamingOwner/AggregatorDataSharingandStandardization:Someindustryleadersarestartingtosharemoredatapubliclyandwithpartners.Oneoutcomeofthe2023writersandactorsstrikesisarequirementthatstreamingplat
53、formssharemoremetricswithcreatives(thoughnotpublicly).InDecember2023,Netflixreleased6fullmonthsofviewershipdatabycontenttitleafirstfortheindustryleader.Additionally,multiplestreamingplatformexecutivessharedwithParksAssociatesthattheyseetheirrelativedatatranspar
54、encyasadifferentiatorintheindustry.Otherssharedconfidentiallythatwhiletheywouldliketoprovidemoretotheirpartners,reachinganinternalconsensusaboutwhatandhowmuchtoshareisasloworganizationaleffort.11|ParksAssociatesIndustryAlliances:Neworganizationsareformingtos
55、ervetheinterestsofstreamingstakeholders,includingtheIndependentStreamingAlliance(ISA)andStreamingInnovationAlliance(SIA).TheISAadvocatesforestablishingcollectivemeasurementforplatformsandbrandmarketers,bestpracticesandfairbusinesspracticesfordistribution,andseamlessad
56、vertisingtransactionsthroughpartnershipswithSSPs,DSPs,brands,andagencies.TheSIAseekstopromote“federalandstatepoliciesthatbuildonthestrong,competitive,andpro-consumermarketforstreamingvideo”throughadvocacyandlobbyingefforts.Thestatedaimofsuchorganizationsistosolvei
57、ndustrychallengestothebenefitofeveryoneinvolved,thoughcompetinginterestsaresuretopersistonthepathtoamoreopen,collaborativeindustry.MergersandConsolidation:Contentproviderscontinuetoconsolidateproducts,content,andresourcestodifferentiatethemselvesfromthecompetition
58、andaccelerateprofitability.In2023,HBOMaxandDiscovery+mergedtocreateMaxandParamount+addedShowtimetoitshighesttier.NowthatDisneyhasacquiredComcastsshareofHulu,analystsexpectthetwotoeventuallyconverge.Inacrowdedmarket,movementtowardsconsolidationdoeshelpeasefragme
59、ntation,butstreamingexecutivesstressedthegoalofpreservingfairnessthroughadiversemarketplaceratherthanonemonopolizedbyafewkeyplayers.Wearenotgettingthedatathatweneed.Wegetmoredatafromsomethanothersandweregratefulforthedatathatwedoget,buttheindustryasa
60、wholeisveryusedtoperformancedata,likefromNielsen.Becausetheressomuchfragmentationitsverydifficulttomeasure.Wevehadtoworkwithvariousthirdpartiesandtrytounderstanddifferentwaysintothatdata.”GeneralManager,StreamingOwner/Aggregator12|ParksAssociatesBusinessesfacea
61、lackofdata,butalsoalackofresourcestohandlethatdataiftheyhadit.Mostexecutivessurveyedareutilizinginternalresourcestomanageandanalyzetheirdatamanually.Thisisduepartiallytofragmentationandpartiallytoalackofresources.Eachdistributionplatformreportsdifferentm
62、etricsthroughdifferentprocesses,forcinganinefficientapproachthatcouldeasilybestreamlinediftherewasstandardization.Structureddataforcontentperformance,revenue,advertising,non-transactionalaudienceengagement(e.g.,brandloyalty),andothermetricsiscrucialforproperbenchmarking
63、andintelligentbusinessstrategy.Standardizationandautomationwillenablebusinessestogaininsightsfasterandstaycompetitiveinthisrapidlyevolvinglandscape.SupplementingDatawithTechnologyAboutathirdofstreamingexecutivessaidthatcapturingandanalyzingdataisextremelychalleng
64、ing,and42%saidaconsolidateddataservicewouldbevaluable.Themostpopularusesforsuchaservicewouldbetogaugeperformanceacrossplatforms,conductfinancialforecasting,andautomatereporting.13|ParksAssociatesLeveragingAIforSmarterBusinessDecisionsStreamingoperationsuseAItoday
65、primarilyforcontentrecommendationsbyleveragingmachinelearningalgorithmstoanalyzeuserdata,suchasviewinghistory,searchqueries,andratings.Thisanalysishelpstopredictandsuggestcontentthatalignswithuserpreferences,therebyenhancinguserengagementandsatisfaction.Netflix,Spot
66、ify,AmazonPrimeVideo,YouTube,andTikTokcurrentlyleverageAItoanalyzeuserbehaviorandpreferencestodeliverpersonalizedcontentrecommendationsandenhanceuserengagement.GenerativeAIistypicallyusedtocreateandoptimizecontent,fromcreatingnewcontenttosubtitlingexistingassets
67、forinternationalmarkets.IfwedontstartusingitAI,wereprobablygoingtobeleftbehind.ItcanbeusefulforsettingadbreaksandAdWords,buildingoutEPGs,etc.Therearesomanyopportunitiesjustwithcuration.Itwouldbehelpful,especiallywhenwearetryingtopushcertaincontentsometimes
68、.”Director,StreamingContentOwnerInoursurvey,wefoundthatcompaniesplantouseAIforcontentrecommendations,butanticipateotherfutureusesrelatedtocontentacquisitiondecisions,adtargeting,andfinancialmodeling.14|ParksAssociatesAtoughcompetitivelandscapeisthetopchallenge.Futur
69、eChallengesIworrywerelimitingourselvesasanindustry.Ifweworkedasanecosystem,wewouldhavesignificantlymoregrowth.”VP,StreamingOwner/AggregatorTheabsenceofstandardizedmetricsacrossthestreamingindustrycombinedwiththeabsenceofdataandtoolsrequiredtomakeuseofthoseme
70、tricsposesignificantchallenges.Nominalsharingofdatabymajorplayerscreatesobstaclesfortheotherplayersinthemarketandlimitstheirabilitytoproperlyunderstandandnavigatethisever-evolvinglandscape.Everyone,fromthemainproviderstotheFASTplatformsandcontentholders,share
71、acommongoalofachievingprofitabilitythemostrecentindustryshiftfocusesonmovingmoredollarsinthroughadvertisingandsocialplatforms.Moststreamingexecutivessurveyedrankeddealingwithdatascarcityandfragmentationinthetopfivechallengesfacingthemin2024/2025.Streamingexec
72、utivesseethecurrentmarketplaceasfragmented,gated,andultimatelyinefficient,yettheyalsoenvisionopportunitiesforecosystem-widegrowththroughcooperation,data-sharing,standardization,andintelligencethatbettercommunicatethevalueofstreamingaudiences.15|ParksAssociatesAppendixParks
73、Associatesconducteda15-minuteB2Bsurveyofstreamingserviceproviders,networks,andcontentsellers,aswellasnineinterviewswithexecutivesbetweenSeptember2023andNovember2023.Allintervieweesandsurveyrespondentsareinadecision-makingroleforcontentorbusinessstrategy,withad
74、irector-levelpositionorhighertitle.RespondentcompanieshaveastreamingpresenceinbothNorthAmericaandWesternEurope,amongothergeographies.Respondentsrepresentcompanieswitharangeofbusinessmodels,revenues,andcontentstrategy.MethodologyAboutSymphonyAIMediaAboutParksAssociates
75、ParksAssociates,awoman-foundedandcertifiedbusiness,isaninternationallyrecognizedmarketresearchandconsultingcompanyspecializinginemergingconsumertechnologyproductsandservices.Foundedin1986,ParksAssociatescreatesresearchcapitalforcompaniesrangingfromFortune500tosmall
76、start-upsthroughmarketreports,primarystudies,consumerresearch,customresearch,workshops,executiveconferences,andannualservicesubscriptions.Thecompanysexpertiseincludesnewmedia,digitalentertainmentandgaming,homenetworks,internetandtelevisionservices,digitalhealth,mobileapplica
77、tionsandservices,consumerapps,advancedadvertising,consumerelectronics,energymanagement,andhomecontrolsystemsand972.490.1113AbouttheAuthorSymphonyAIMediaistheleadingproviderofsolutionsthatdeliveractionableinsightstoglobalmediaandentertainmentorganizations.ItsRevediapla
78、tformprovidesasinglesourceoftruthtomanage,optimize,andpredictrevenueacrossalldistributionmodels.Automateddataingestandnormalization,real-timeanalysis,andAI-basedinsightsempowersmarter,fastercontentinvestmentanddistributionstrategydecisionstomaximizerevenue.SymphonyAI
79、Mediahassuccessfullyenabledfinancialintegrityandstrategicrevenuemanagementacrosslinearanddigitaldistributionchannelsforover35yearsandhasestablisheditselfasatrustedpartnertomorethan90%oftheKent,VicePresident,Research,ParksAssociatesJennifermanagestheresearchdepa
80、rtmentandParksAssociatesprocessforproducinghigh-quality,relevant,andmeaningfulresearch.JenniferalsoleadsandadvisesonsyndicatedandcustomresearchprojectsacrossallconnectedconsumerverticalsandguidesquestionnairedevelopmentforParksAssociatesextensiveconsumeranalyticssu
81、rveyprogram.Jenniferisacertifiedfocusgroupmoderator,withtrainingfromtheBurkeInstitute.JenniferearnedherPhDinreligion,politics,andsocietyandanMAinchurch-statestudiesfromBaylorUniversity.SheearnedherBAinpoliticsfromtheCatholicUniversityofAmericainWashington,DC.A
82、TTRIBUTIONAuthoredbyJenniferKentandSarahLee.PublishedbyParksAssociates.ParksAssociates,Addison,Texas75001.Allrightsreserved.Nopartofthisbookmaybereproduced,inanyformorbyanymeans,withoutpermissioninwritingfromthepublisher.PrintedintheUnitedStatesofAmerica.DISCLA
83、IMERParksAssociateshasmadeeveryreasonableefforttoensurethatallinformationinthisreportiscorrect.Weassumenoresponsibilityforanyinadvertenterrors.SarahLee,ResearchAnalyst,ParksAssociatesSarahjoinedParksAssociatesasaResearchAnalystontheEntertainmentsideandcoverstopicssuchasOTTandconsumerelectronics.SarahearnedherPhDinExperimentalPsychologyfromTheUniversityofTexasatArlington.ShealsoearnedanMSinGeneralExperimentalPsychologyfromMurrayStateUniversityandaBSinPsychologyfromXavierUniversity.