1.答题前,考生须在试题册指定位置上填写考生编号和考生姓名;在答题卡指定位
置上填写报考单位、考生姓名和考生编号,并涂写考生编号信息点。
2.考生须把试题册上的“试卷条形码”粘贴条取下,粘贴在答题卡的“试卷条形码粘
贴位置”框中。不按规定粘贴条形码而影响评卷结果的,责任由考生自负。
3.选择题的答案必须涂写在答题卡相应题号的选项上,非选择题的答案必须书写在
答题卡指定位置的边框区域内。超出答题区域书写的答案无效;在草稿纸、试题
册上答题无效。
4.填(书)写部分必须使用黑色字迹签字笔书写,字迹工整、笔迹清楚;涂写部分必须
使用2B铅笔填涂。
5.考试结束,将答题卡和试题册按规定交回。
(以下信息考生必须认真填写)
考生编号
考生姓名
2023年英语(一)试题第1页(共14页)
SectionIUseofEnglish
Directions:
Readthefollowingtext.Choosethebestword(s)foreachnumberedblankand
markA,B,CorDontheANSWERSHEET.(10points)
CaravanseraiswereroadsideinnsthatwerebuiltalongtheSilkRoadinareas
includingChina,NorthAfricaandtheMiddleEast.Theyweretypically1
outsidethewallsofacityorvillageandwereusuallyfundedbylocalgovernments
or2.
Theword‘caravanserai’isa3ofthePersianwords‘krvn’,which
meansagroupoftravellersoracaravan,and‘sary’,apalaceorenclosed
building.Thetermcaravanwasusedto4groupsofpeoplewhotravelled
togetheracrosstheancientnetworkforsafetyreasons,5merchants,travellers
orpilgrims.
Fromthe10thcenturyonwards,asmerchantandtravelroutesbecamemore
developed,the6ofcaravanseraisincreasedandtheyservedasasafeplacefor
peopletorestatnight.TravellersontheSilkRoad7thepossibilityofbeing
attackedbythievesorbeing8toextremeweatherconditions.Forthisreason,
caravanseraiswerestrategicallyplaced9theycouldbereachedinadaystravel
time.
Caravanseraisservedasaninformal10pointforthevariouspeoplewho
travelledtheSilkRoad.11,thesestructuresbecameimportantcentresfor
cultural12andinteraction,withtravellerssharingtheircultures,ideasand
beliefs,13takingknowledgewiththem,greatly14thedevelopmentof
severalcivilisations.
Caravanseraiswerealsoanimportantmarketplaceforcommoditiesand15
inthetradeofgoodsalongtheSilkRoad.16,itwasfrequentlythefirststop
formerchantslookingtoselltheirwaresand17suppliesfortheirown
journeys.Itis18thataround12,000to15,000caravanseraiswerebuilt
alongtheSilkRoad,19onlyabout3,000areknowntoremaintoday,many
ofwhicharein20.
2023年英语(一)试题第2页(共14页)
1.[A]displayed[B]occupied[C]located[D]equipped
2.[A]privately[B]regularly[C]respectively[D]permanently
3.[A]definition[B]transition[C]substitution[D]combination
4.[A]classify[B]record[C]describe[D]connect
5.[A]apartfrom[B]insteadof[C]suchas[D]alongwith
6.[A]construction[B]restoration[C]impression[D]evaluation
7.[A]doubted[B]faced[C]accepted[D]reduced
8.[A]assigned[B]subjected[C]accustomed[D]opposed
9.[A]sothat[B]evenif[C]nowthat[D]incase
10.[A]talking[B]starting[C]breaking[D]meeting
11.[A]Bytheway[B]Onoccasion[C]Incomparison[D]Asaresult
12.[A]heritage[B]revival[C]exchange[D]status
13.[A]withregardto[B]inspiteof[C]aswellas[D]inlinewith
14.[A]completing[B]influencing[C]resuming[D]pioneering
15.[A]aided[B]invested[C]failed[D]competed
16.[A]Rather[B]Indeed[C]Otherwise[D]However
17.[A]goinfor[B]standupfor[C]closeinon[D]stockupon
18.[A]believed[B]predicted[C]recalled[D]implied
19.[A]until[B]because[C]unless[D]although
20.[A]ruins[B]debt[C]fashion[D]series
SectionIIReadingComprehension
PartA
Readthefollowingfourtexts.AnswerthequestionsaftereachtextbychoosingA,
B,CorD.MarkyouranswersontheANSWERSHEET.(40points)
2023年英语(一)试题第3页(共14页)
Text1
TheweatherinTexasmayhavecooledsincetherecentextremeheat,butthe
temperaturewillbehighattheStateBoardofEducationmeetinginAustinthis
monthasofficialsdebatehowclimatechangeistaughtinTexasschools.
PatHardy,whosympathiseswiththeviewsoftheenergysector,isresisting
proposedchangestosciencestandardsforpre-teenpupils.“Thereareasmany
scientistsworkingagainstallthepanicofglobalclimatechangeastherearethose
whoarepushingit,”sheclaims.“Texasisanenergystateandweneedtorecognise
that.Youneedtorememberwhereyourbreadisbuttered.”
MostscientistsandexpertssharplydisputeHardysviews.Boardmembers
likeher“casuallydismissthecareerworkofscholarsandscientistsasjustanother
misguidedopinion,”saysDanQuinn,seniorcommunicationsstrategistatthe
TexasFreedomNetwork,anon-profitgroupthatmonitorspubliceducation.
SuchdebatesreflectfiercediscussionsacrosstheUS,asresearchers,
policymakers,teachersandstudentsstepupdemandsforagreaterfocuson
teachingaboutthefactsofclimatechangeinschools.
AstudylastyearbytheNationalCenterforScienceEducation,anon-profit
groupofscientistsandteachers,lookingathowstatepublicschoolsacrossthe
countryaddressclimatechangeinscienceclasses,gavebarelyhalfofUSstatesa
gradeB+orhigher.Amongthe10worstperformersweresomeofthemost
populousstates,includingTexas,whichwasgiventhelowestgrade(F)andhasa
disproportionateinfluencebecauseitstextbooksarewidelysoldelsewhere.
GlennBranch,thecentresdeputydirector,cautionsthatsettingstate-level
sciencestandardsisonlyonelimitedbenchmarkinacountrythatdecentralises
decisionstolocalschoolboards.Evenifastateisconsideredahighperformerinits
sciencestandards,“thatdoesnotmeanitwillbetaught”,hesays.
Anotherissueisthat,whileclimatechangeiswellintegratedintosome
subjectsandatsomeages—suchasearthandspacesciencesinhighschools—itis
notaswellrepresentedincurriculaforyoungerchildrenandinsubjectsthatare
morewidelytaught,suchasbiologyandchemistry.Itisalsolessprominentin
manysocialstudiescourses.
Branchpointsoutthat,evenifagrowingnumberofofficialguidelinesand
textbooksreflectscientificconsensusonclimatechange,unofficialeducational
materialsthatconveymorebiasedperspectivesarebeingdistributedtoteachers.
Theyincludematerialssponsoredbyenergyindustryassociations.
2023年英语(一)试题第4页(共14页)
21.InParagraph1,theweatherinTexasismentionedto
[A]forecastapolicyshiftinTexasschools.
[B]stresstheconsequencesofclimatechange.
[C]indicatetheatmosphereattheboardmeeting.
[D]drawthepublicsattentiontoenergyshortages.
22.WhatdoesQuinnthinkofHardy
[A]Sheexaggeratestheexistingpanic.
[B]Shedeniesthevalueofscientificwork.
[C]Sheshowsnoconcernforpre-teens.
[D]Sheexpressesself-contradictoryviews.
23.ThestudymentionedinParagraph5showsthat
[A]climateeducationisinsufficientatstatepublicschools.
[B]policymakershavelittledriveforscienceeducation.
[C]Texasisreluctanttorewriteitssciencetextbooks.
[D]environmentalteachinginsomestateslackssupervision.
24.AccordingtoBranch,state-levelsciencestandardsintheUS
[A]callforregularrevision.
[B]requireurgentapplication.
[C]havelimitedinfluence.
[D]catertolocalneeds.
25.Itisimpliedinthelastparagraphthatclimatechangeteachinginsomeschools
[A]agreestomajorpublicdemands.
[B]reflectsteacherspersonalbiases.
[C]maymisrepresenttheenergysector.
[D]canbeswayedbyexternalforces.
2023年英语(一)试题第5页(共14页)
Text2
CommunitiesthroughoutNewEnglandhavebeenattemptingtoregulateshort-term
rentalssincesiteslikeAirbnbtookoffinthe2010s.Now,withrecord-highhomeprices
andhistoricallylowinventory,theresanincreasedurgencyinsuchregulation,
particularlyamongthosewhoworrythatdeveloperswillcomeinandbuyupswathsof
housingtoflipforafortuneontheshort-termrentalmarket.
InNewHampshire,wheretherentalvacancyratehasdroppedbelow1percent,
housingadvocatesfearuncheckedshort-termrentalswillputfurtherpressureonan
alreadystrainedmarket.ThestateLegislaturerecentlyvotedagainstabillthatwouldve
madeitillegalfortownstocreatelegislationrestrictingshort-termrentals.
“Weareatacrisislevelonthesupplyofrentalhousing,”saidNickTaylor,
executivedirectoroftheWorkforceHousingCoalitionoftheGreaterSeacoast.Without
enoughaffordablehousinginsouthernNewHampshiretowns,“employersarehavinga
hardtimeattractingemployees,andworkersarehavingahardtimefindingaplaceto
live,”Taylorsaid.
However,short-termrentalsalsoprovidehousingfortourists,pointedoutRyan
Castle,CEOofalocalassociationofrealtors.“Alotofworkersareservicingthetourist
industry,andthetourismindustryisservicedbythosepeoplecominginshortterm,”
Castlesaid,“andsoitsacyclicaleffect.”
Short-termrentalsthemselvesarenotthecruxoftheissue,saidKerenHorn,an
expertonaffordablehousingpolicy.“Ithinkindividualsbeingabletorentouttheir
secondhomeisagoodthing.Ifitstheirvacationhomeanyway,anditsjustempty,
whycantyoumakemoneyoffit”Hornsaid.Issuesarise,however,whendevelopers
attempttocreatelarge-scaleshort-termrentalfacilities—defactohotels—tobypasstaxes
andregulations.“Ithinkthequestionis,shouldntadeveloperwhosreallybuildinga
hotel,butdisguisingitasnotahotel,betreatedandtaxedandregulatedlikeahotel”
Hornsaid.
Attheendof2018,GovernorCharlieBakerofMassachusettssignedabilltoreinin
thosepotentialinvestor-buyers.Thebillrequireseveryrentalhosttoregisterwiththe
state,mandatestheycarryinsurance,andopensthepotentialforlocaltaxesontopofa
newstatelevy.Bostontookthingsevenfurther,requiringrenterstoregisterwiththe
citysInspectionalServicesDepartment.
Hornsaidsimilarregistrationrequirementscouldbenefitstrugglingcitiesand
towns,but“ifwewanttomakeachangeinthehousingmarket,themainoneiswehave
tobuildalotmore.”
2023年英语(一)试题第6页(共14页)
26.WhichofthefollowingistrueofNewEngland
[A]Itshousingsupplyisataverylowlevel.
[B]Itscommunitiesareinneedoffunding.
[C]Itsrentalvacancyrateisgoingupslowly.
[D]Itshomepricesareunderstrictcontrol.
27.ThebillmentionedinParagraph2wasintendedto
[A]curbshort-termrentalspeculation.
[B]ensurethesupplyofcheaphousing.
[C]punishillegaldealingsinhousing.
[D]allowafreeshort-termrentalmarket.
28.ComparedwithCastle,Taylorismorelikelytosupport
[A]furtherinvestmentinlocaltourism.
[B]anincreaseinaffordablehousing.
[C]strictmanagementofrealestateagents.
[D]afavorablepolicyforshort-termworkers.
29.WhatdoesHornemphasizeinParagraph5
[A]Theurgencytoupgradeshort-termrentalfacilities.
[B]Theefficientoperationofthelocalhousingmarket.
[C]Thenecessitytostopdevelopersfromevadingtaxes.
[D]Theproperproceduresforrentingoutsparehouses.
30.Hornholdsthatimposingregistrationrequirementsis
[A]anirrationaldecision.
[B]anunfeasibleproposal.
[C]anunnecessarymeasure.
[D]aninadequatesolution.
2023年英语(一)试题第7页(共14页)
Text3
IfyoureheadingforyournearestbranchofWaterstones,thebiggestbook
retailerintheUK,insearchoftheDuchessofSussexsnewchildrensbookThe
Bench,youmighthavetobepreparedtohuntaroundabit;thesamemaybetrueof
ThePresidentsDaughter,thenewthrillerbyBillClintonandJamesPatterson.
BothofthesebooksarepublishednextweekbyPenguinRandomHouse(PRH),a
companycurrentlyinvolvedinastand-offwithWaterstones.
Theproblembeganlatelastyear,whenPRHconfirmedthatithadintroduced
acreditlimitwithWaterstones“ataverysignificantlevel”.Thetrademagazine
TheBooksellerreportedthatWaterstonesbranchmanagerswerebeingtoldto
removePRHbooksfromprominentareassuchastables,displayspacesand
windows,andwere“quietlyretiringthemtotheirrelevantsections”.
PRHdeclinedtocommentontheissue,butaspokespersonforWaterstones
toldme:“Waterstonesarecurrentlyoperatingwithreducedcredittermsfrom
PRH,theonlypublisherintheUKtoplaceanylimitationsonourabilitytotrade.
WearenotboycottingPRHtitlesbutwearedoingourutmosttoensurethat
availabilityforcustomersremainsgooddespitetheloweroveralllevelsofstock.We
arehopefulwithourshopsnowopenagainthatnormalitywillreturnandthatwe
willbeallowedtobuyappropriately.Certainly,ourshopsareexceptionallybusy.
ThesalesforourMayBooksoftheMonthsurpassedanymonthsince2018.”
Inthemeantime,PRHauthorshavebeenthelosers.Big-namePRHauthors
maysufferabit,butitsthosemid-listauthors,whonormallyrelyonWaterstones
staffspassionforpromotingbooksbylesser-knownwriters,whowillbepraying
foranendtothedispute.
Itcomesatatimewhenauthorsarealreadyworriedabouttheconsequencesof
theproposedmergerbetweenPRHandanotherbigpublisher,Simon&Schuster—
thereductioninthenumberofunalignedUKpublishersislikelytoleadtofewer
biddingwars,loweradvances,andmoreconformityintermsofwhatispublished.
“Thisisallpartofawiderchangetowardsconcentrationofpower,”says
literaryagentAndrewLownie.“Thepublishingindustrytalksaboutdiversityin
termsofauthorsandstaffbutitalsoneedsapluralityofwaysofdelivering
intellectualcontact,choiceanddifferentvoices.Afterall,manyofthemost
interestingbooksinrecentyearshavecomefromsmallpublishers.”
Weshallseewhetherthatpluralityisacasualtyofthecurrentneedamong
publisherstobebigenoughtotakeonall-comers.
2023年英语(一)试题第8页(共14页)
31.TheauthormentionstwobooksinParagraph1topresent
[A]anongoingconflict.
[B]anintellectualconcept.
[C]aprevailingsentiment.
[D]aliteraryphenomenon.
32.WhydidWaterstonesshopsretirePRHbookstotheirrelevantsections
[A]Tomakethemeasilynoticeable.
[B]TocomplywithPRHsrequirement.
[C]TorespondtoPRHsbusinessmove.
[D]Toarrangetheminasystematicway.
33.WhatmessagedoesthespokespersonforWaterstonesseemtoconvey
[A]Theircustomersremainloyal.
[B]Thecreditlimitwillberemoved.
[C]Theirstockisunderestimated.
[D]Thebookmarketisratherslack.
34.Whatcanbeoneconsequenceofthecurrentdispute
[A]Salesofbooksbymid-listPRHwritersfalloffconsiderably.
[B]Lesser-knownPRHwritersbecomethetargetofcriticism.
[C]Waterstonesstaffhesitatetopromotebig-nameauthorsbooks.
[D]Waterstonesbranchessufferaseverereductioninrevenue.
35.WhichofthefollowingstatementsbestrepresentsLowniesview
[A]Smallpublishersoughttosticktogether.
[B]Bigpublisherswilllosetheirdominance.
[C]Thepublishingindustryishavingahardtime.
[D]Themergerofpublishersisaworryingtrend.
2023年英语(一)试题第9页(共14页)
Text4
Scientificpapersaretherecordkeepersofprogressinresearch.Eachyear
researcherspublishmillionsofpapersinmorethan30,000journals.Thescientific
communitymeasuresthequalityofthosepapersinanumberofways,includingthe
perceivedqualityofthejournal(asreflectedbythetitlesimpactfactor)andthe
numberofcitationsaspecificpaperaccumulates.Thecareersofscientistsandthe
reputationoftheirinstitutionsdependonthenumberandprestigeofthepapersthey
produce,butevenmoresoonthecitationsattractedbythesepapers.
Citationcartels,wherejournals,authors,andinstitutionsconspiretoinflate
citationnumbers,haveexistedforalongtime.In2016,researchersdevelopedan
algorithmtorecognizesuspiciouscitationpatterns,includinggroupsofauthorsthat
disproportionatelyciteoneanotherandgroupsofjournalsthatciteeachother
frequentlytoincreasetheimpactfactorsoftheirpublications.Recently,another
expressionofthispredatorybehaviorhasemerged:so-calledsupportservice
consultanciesthatprovidelanguageandothereditorialsupporttoindividualauthors
andtojournalssometimesadvisecontributorstoaddanumberofcitationstotheir
articles.
Theadventofelectronicpublishingandauthorsneedtofindoutletsfortheir
papersresultedinthousandsofnewjournals.Thebirthofpredatoryjournals
wasntfarbehind.Thesejournalscanactasmilkcowswhereeverysinglearticlein
anissuemayciteaspecificpaperoraseriesofpapers.Insomeinstances,thereis
absolutelynorelationshipbetweenthecontentofthearticleandthecitations.The
peculiarpartisthatthejournalthattheeditorissupposedlyworkingforisnot
profitingatall—itisjustprovidingcitationstootherjournals.Suchpracticescan
leadanarticletoaccruemorethan150citationsinthesameyearthatitwas
published.
HowinsidiousisthistypeofcitationmanipulationInoneexample,an
individual—actingasauthor,editor,andconsultant—wasabletouseatleast15
journalsascitationproviderstoarticlespublishedbyfivescientistsatthree
universities.TheproblemisrampantinScopus,acitationdatabase,whichincludes
ahighnumberofthenew“international”journals.Infact,alistinginScopus
seemstobeacriteriontobetargetedinthistypeofcitationmanipulation.
Scopusitselfhasallthedatanecessarytodetectthismalpractice.Redflags
includealargenumberofcitationstoanarticlewithinthefirstyear.Andfor
authorswhowishtosteerclearofcitationcartelactivities:whenaneditor,a
reviewer,orasupportserviceasksyoutoaddinappropriatereferences,donot
obligeanddoreporttherequesttothejournal.
2023年英语(一)试题第10页(共14页)
36.AccordingtoParagraph1,thecareersofscientistscanbedeterminedby
[A]howmanycitationstheirworkscontain.
[B]howmanytimestheirpapersarecited.
[C]theprestigeofthepeopletheyworkwith.
[D]thestatustheyhaveinscientificcircles.
37.Thesupportserviceconsultanciestendto
[A]recommendjournalstotheirclients.
[B]listcitationpatternsfortheirclients.
[C]askauthorstoincludeextracitations.
[D]advisecontributorstociteeachother.
38.Thefunctionofthe“milkcow”journalsisto
[A]boostcitationcountsforcertainauthors.
[B]helpscholarspublisharticlesatlowcost.
[C]instructfirst-timecontributorsincitation.
[D]increasethereadershipofnewjournals.
39.WhatcanbelearnedaboutScopusfromthelasttwoparagraphs
[A]Itfosterscompetitionamongcitationproviders.
[B]Ithasthecapabilitytoidentifysuspiciouscitations.
[C]Ithindersthegrowthof“international”journals.
[D]Itisestablishedtopreventcitationmanipulation.
40.Whatshouldanauthordotodealwithcitationmanipulators
[A]Takelegalaction.
[B]Demandanapology.
[C]Seekprofessionaladvice.
[D]Revealtheirmisconduct.
2023年英语(一)试题第11页(共14页)
PartB
Thefollowingparagraphsaregiveninawrongorder.Forquestions41-45,youare
requiredtoreorganizetheseparagraphsintoacoherenttextbychoosingfromthe
listA-Handfillingthemintothenumberedboxes.ParagraphsA,E,andHhave
beencorrectlyplaced.MarkyouranswersontheANSWERSHEET.(10points)
[A]Lastyearmarkedthe150thanniversaryofaseriesofYellowstonephotographs
bytherenownedlandscapephotographerWilliamHenryJackson.Jacksonsnapped
thefirst-evershotsoficoniclandmarkssuchastheTetons,OldFaithfulandthe
ColoradoRockiesonalate19th-centuryexpeditionthroughtheYellowstone
Basin,conductedbytheheadoftheU.S.GeologicalandGeographicalSurvey
oftheTerritories,FerdinandV.Hayden.Theteamincludedameteorologist,
azoologist,amineralogist,andanagriculturalstatistician.
[B]Twocenturiesago,theideaofpreservingnature,ratherthanexploitingit,was
anovelonetomanyU.S.settlers.Oneoftheturningpointsinpublicsupport
forlandconservationefforts—andrecognizingthemagnificenceofthe
Yellowstoneregioninparticular—cameintheformofvividphotographs.
[C]AneffectiveWashingtonoperator,Haydensensedthathecouldcapitalizeon
theexpeditionsstunningvisuals.HeaskedJacksontoprintoutlargecopies
anddistributedthem,alongwithreproductionsofMoranspaintings,toeach
memberofCongress.“Thevisualization,particularlythosephotographs,
reallyhithomethatthisissomethingthathastobeprotected,”saysAlicia
Murphy,Yellowstonesparkhistorian.
[D]Throughoutthetrip,Jacksonjuggledmultiplecamerasandplatesizesusing
thecollodionprocessthatinvolvedcoatingtheplateswithachemicalmixture,
exposingthemanddevelopingtheresultingimageswithaportabledarkroom.
Thecrudetechniquerequirededucatedguessesonexposuretimes,and
involvedheavy,awkwardequipment—severalmenhadtoassistinits
transportation.Despitethesechallenges,Jacksoncaptureddozensofstriking
photos,rangingfrommajesticimageslikehisnow-famoussnapshotofOld
Faithful,tocasualportraitsofexpeditionmembersatthecamp.While
veteransofpreviousexpeditionshadwrittenatlengthaboutstunningsights,
thesevividphotographswereanotherthingentirely.
2023年英语(一)试题第12页(共14页)
[E]ThejourneyofficiallybeganinOgden,Utah,onJune8,1871.Overnearly
fourmonths,dozensofmenmadetheirwayonhorsebackintoMontanaand
traversedalongtheYellowstoneRiverandaroundYellowstoneLake.That
fall,theyconcludedthesurveyinFortBridger,Wyoming.
[F]ThoughNativeAmericans(andlaterminersandfurtrappers)hadlong
recognizedtheareasriches,mostAmericansdidnot.ThatswhyHaydens
expeditionaimedtoproduceafullerunderstandingoftheYellowstoneRiver
region,fromitshotspringsandwaterfallstoitsvarietyoffloraandfauna.In
additiontotheentourageofscientists,theteamalsoincludedartists:Painter
ThomasMoranandphotographerJacksonwerechargedwithcapturingthis
astoundingnaturalbeautyandsharingitwiththeworld.
[G]ThebillprovedlargelypopularandsailedthroughCongresswithlarge
majoritiesinfavor.Inquicksuccession,theSenateandHousepassed
legislationprotectingYellowstoneinearly1872.ThatMarch,President
UlyssesS.GrantsignedanactintolawthatestablishedYellowstoneasthe
worldsfirstnationalpark.Whilesomelocalsopposedthedesignation,the
decisionwaslargelyaccepted—andJacksonsphotosplayedakeyroleinthe
fighttoprotectthearea.“Idontbelievethatthelegalprotectionwouldhave
happenedinthetimeframethatitdidwithoutthoseimages,”saysHeather
Hansen,journalistandauthorofProphetsandMoguls,Rangersand
Rogues,BisonandBears:100YearsoftheNationalParkService.
[H]Perhapsmostimportantly,theseimagesprovideddocumentaryevidencethat
latermadeitswaytogovernmentofficials.Weeksaftercompletingthe
expedition,Haydencollectedhisteamsobservationsintoanextensivereport
aimedatconvincingsenatorsandrepresentatives,alongwithcolleaguesat
governmentagenciesliketheDepartmentoftheInterior,thatYellowstone
oughttobepreserved.
41.→A→42.→E→43.→H→44.→45.
2023年英语(一)试题第13页(共14页)
PartC
Readthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsinto
Chinese.WriteyouranswersontheANSWERSHEET.(10points)
Therehasbeensomeexplorationaroundtheuseofartificialintelligence(AI)in
digitalmarketing.Forexample,AIcanbeusedtoanalysewhattypeofadvertising
contentorcopywouldbeappropriateto‘speak’toaspecifictargetcustomergroup
byrevealinginformationabouttrendsandpreferencesthroughtheanalysisofbig
data.(46)AIcanalsobeusedtoidentifythelifestylechoicesofcustomers
regardingtheirhobbies,favouritecelebrities,andfashionstoprovideunique
contentinmarketingmessagesputoutthroughsocialmedia.AtthesametimeAI
canalsobeusedtogeneratecontentforsocialmediapostsandchatsites.
ThemaindisadvantageofusingAItorespondtocustomersisthatthereare
concernsabouttrustingpersonalinteractionstomachines,whichcouldleadnot
onlytothesubsequentlossofinterpersonalconnections,butalsotoadecreasein
marketingpersonnel.(47)SomebelievethatAIisnegativelyimpactingonthe
marketersrolebyreducingcreativityandremovingjobs,buttheyareawarethatit
isawayofreducingcostsandcreatingnewinformation.ByallowingAItodevelop
contentsomebrandmarketersmayfindthattheyarelosingcontroloverthebrand
narrative.(48)Algorithmsusedtosimulatehumaninteractionsarecreatingmany
oftheseconcerns,especiallyasno-oneisquitesurewhattheoutcomesofusingAI
tointeractwithcustomerswillbe.
ForAItobesuccessful,dataneedstobeaccessible,buttheuseofpersonal
dataisbecomingmoreregulatedandtheautomatedsharingofdataisbecoming
moredifficult.(49)Ifcustomersarenotwillingtosharedata.AIwillbestarvedof
essentialinformationandwillnotbeabletofunctioneffectivelyoremploymachine
learningtoimproveitsmarketingcontentandcommunication.Therefore,unless
customersarepreparedtosignreleaseagreements,theuseofAImaybecome
somewhatrestrictedinthefuture.NotonlycanAIhelptocreatethemarketing
content,butitcanalsoprovideanon-intrusivewayofdeliveringthecontenttothe
targetcustomers.Datacanbegatheredonwherethecustomercanbeengaged,
suchaslocation,devicesused,websiteinteractions,andsitesvisited,todisplay
marketingmessagesinappropriateforms,includingemails,socialmediaposts,
pop-upadvertisements,andbannersatanappropriatefrequency.(50)Thenonintrusivedeliveryofthemarketingmessagesinawaythatissensitivetotheneeds
ofthetargetcustomerisoneofthecriticalchallengestothedigitalmarketer.
2023年英语(一)试题第14页(共14页)
SectionIIIWriting
51.Directions:
WriteanoticetorecruitastudentforProf.Smithsresearchprojectoncampus
sportsactivities.Specifythedutiesandrequirementsofthejob.
Writeyouranswerinabout100wordsontheANSWERSHEET.
Donotuseyourownnameinthenotice;use“LiMing”instead.(10points)
52.Directions:
Writeanessaybasedonthepicturebelow.Inyouressay,youshould
1)describethepicturebriefly,
2)interprettheimpliedmeaning,and
3)giveyourcomments.
Writeyouranswerin160-200wordsontheANSWERSHEET.(20points)