（1）InformationNeededWebeganthereviewofyourappbutaren'tabletocontinuebecauseweneedadditionalinformationaboutyourapp.Atyourearliestopportunity,pleasereviewthefollowingquestion(s)andprovideasmuchdetailedinformationasyoucan.Themoreinformationyoucanprovideupfront,thesoonerwecancompleteyourreview.-Doesyourappaccessanypaidcontentorservices-Whatarethepaidcontentorservices,andwhatarethecosts-Ifuserscreateanaccounttouseyourapp,aretherefeesinvolved-HowdousersobtainanaccountOnceyoureplytothismessageinResolutionCenterwiththerequestedinformation,wecanproceedwithyourreview.
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iOS应用提交审核要持续一周或者更久，在提交之前，我们一定要进行「自我审查」，避免被拒。ASO100为大家收集整理了2015年AppStore审核被拒的23个理由，并且附上官方拒绝理由原文，供大家上传应用时对照检查。
应用被拒分为两种：BinaryRejected和MetadataRejected。前者需要重新上传应用并且重新排队，后者只需要修改信息，不需要重新上传应用。
1、应用内包含检查更新功能
iOS应用的版本更新必须通过AppStore进行，自身App内不能包含提示更新功能。从2015年3月起，所有包含检查更新功能的App都会被拒绝上架。
附被拒理由原文：Yourappincludesanupdatebuttonoralertstheusertoupdatetheapp.Toavoiduserconfusion,appversionupdatesmustutilizetheiOSbuilt-inupdatemechanism.We’veattachedscreenshot(s)foryourreference.NextSteps
Pleaseremovetheupdatefeaturefromyourapp.Todistributeanewversionofyourapp,uploadthenewappbinaryversionintothesameiTunesConnectrecordyoucreatedfortheapp’spreviousversion.UpdatedversionskeepthesameAppleID,iTunesConnectID(SKU),andbundleIDastheoriginalversion,andareavailablefreetocustomerswhopurchasedapreviousversion.
Ifyouchoosetosupportthird-partyauthentication,pleaseusemethodsthatcanauthenticateusersfromwithinyourapp,suchasanativeweb-view.
附被拒理由原文：WefoundthatyourappusestheiOSAdvertisingIdentifierbutdoesnotincludeadfunctionality.ThisdoesnotcomplywiththetermsoftheiOSDeveloperProgramLicenseAgreement,asrequiredbytheAppStoreReviewGuidelines.Specifically,section3.3.12oftheiOSDeveloperProgramLicenseAgreementstates:“YouandYourApplications(andanythirdpartywithwhomyouhavecontractedtoserveadvertising)mayustheAdvertisingIdentifier,andanyinformationobtainedthroughtheuseoftheAdvertisingIdentifier,onlyforthepurposeofservingadvertising.IfauserresetstheAdvertisingIdentifier,thenYouagreenottocombine,correlate,linkorotherwiseassociate,eitherdirectlyorindirectly,thepriorAdvertisingIdentifierandanyderivedinformationwiththeresetAdvertisingIdentifier.”
PleaseremovetheiOSAdvertisingIdentifierfromyourapporaddadfunctionalitytoyourapp.
4、含UGC却未提供用户协议及举报功能
如果你的App内有发帖等UGC（用户产生内容）功能，必须提供用户协议，并留有内容举报功能，否则就会被审核拒绝。
附被拒理由原文：Wefoundyourappenablesthedisplayofuser-generatedcontentwhichmaybecomesexuallyexplicit.Thereforeweaskthatyouputthefollowingprecautionsinplace,toensureyourappremainsincompliancewiththeAppStoreReviewGuidelines.UseModeratorstoflagandremoveinappropriatecontentRequirethatyourusersagreetoterms(EULA)andthesetermsmustbeclearthatthere’snotoleranceforobjectionablecontentUsersneedawaytoflagorreportobjectionablecontentandusersgeneratingthiscontentDevelopermustactonobjectionablecontentreportswithin24hoursbyremovingthecontentandejectingtheuserwhoprovidedtheoffendingcontentDeveloperneedsamethodforejectinguserswhoviolatethetermsoftheEULA
Pleasekeepinmindthatitisnotsufficientfortheusertoreportanissuethroughageneraluserfeedback/反馈orlike/dislikefeatureoftheapp.Pleaseensurethatthecontentsthatmaybecomeobjectionablehaveareportingorflaggingmechanismreadilyaccessiblebytheusertoallowtheusertopromptlyreportorflagtheissueandclearlyidentifytheoffendingcontent.
5、上传时没有使用真实的应用截图
附被拒理由原文：Wenoticedthatyourmarketingscreenshot(s)donotsufficientlyreflectyourappinuse.We’veattachedscreenshot(s)foryourreference.NextSteps
Pleasereviseyourscreenshotstodemonstratetheappfunctionalityinuse.
6、应用必须使用邀请码才能注册使用
苹果要求应用不能限制只有部分用户可以使用。
附被拒理由原文：Yourapparbitrarilyrestrictusersbyrequiringinvitationcodetoregister,whichisnotallowedontheAppStore.We’veattachedscreenshot(s)foryourreference.NextSteps
Pleasereviseyourapptoremoveanyfunctionalitythatlimitswhocanusetheapp.
7、应用内出现第三方移动平台的名字或图标
一直以来，苹果都不允许iOS开发者在进行软件描述时提到Android版本，而自从2015年4月起，在App内、截图等任何地方提到安卓、Android的文字、图标、系统界面都会被拒。曾经有电商App，因为出现了售卖三星安卓手机而被拒。。。
附被拒理由原文：Wefoundthatyourappand/oritsmetadatacontainsinappropriateorirrelevantplatforminformation,whichisnotincompliancewiththeAppStoreReviewGuidelines.Specifically,yourappmentionedotherplatforms,suchasAndroid.
Providingfutureplatformcompatibilityplans,orothergeneralplatformreferences,isnotappropriateinthecontextoftheAppStore.Itwouldbeappropriatetoremovethisinformation.
附被拒理由原文：Yourappincludesacontestorsweepstakesbutitdoesnot:IndicatethatAppleisnotinvolvedinanywaywiththecontestorsweepstakes.NextStepsItisnecessaryto:IncludeofficialrulesofthecontestorsweepstakesintheappIncludeanexplicitstatementinthecontestorsweepstakesrulesspecifyingthat>Appleisnotasponsor
EnsurethatthecontestorsweepstakeprizesarenotAppleproducts
9、没有提供恢复内购的方法
增加一个“恢复购买记录”的按钮即可。
附被拒理由原文：WefoundthatyourappoffersIn-AppPurchase/sthatcanberestoredbutitdoesnotincludea“Restore”featuretoallowuserstorestorethepreviouslypurchasedIn-AppPurchase/s.
TorestorepreviouslypurchasedIn-AppPurchaseproducts,itwouldbeappropriatetoprovidea“Restore”buttonandinitiatetherestoreprocesswhenthe“Restore”buttonistapped.
10、未注册时不能使用与账号无关的功能
附被拒理由原文：Wenoticedthatyourapprequiresuserstoregisterwithpersonalinformationtoaccessnonaccount-basedfeatures.Appscannotrequireuserregistrationpriortoallowingaccesstoappcontentandfeaturesthatarenotassociatedspecificallytotheuser.Specifically,yourappforcesuserstologinbeforetheycanreadthenews.Wefeaturesthatyourapprequiresuserstoregisterorlogin,priortoaccessingnonaccount-basedfeatures.Appscannotrequireuserregistrationorloginpriortoallowingaccesstoappcontentandfeaturesthatarenotassociatedspecificallytotheuser.NextSteps
Userregistrationthatrequiresthesharingofpersonalinformationmustbeoptionalortiedtoaccount-specificfunctionality.Additionally,therequestedinformationmustberelevanttothefeatures.
11、iPhone应用在iPad上不能正常显示
iPhone程序必须不经修改就能以iPhone分辨率和2倍iPhone3GS的分辨率在iPad上运行。即使你的App只为iPhone用户提供，在iPad上也必须能够正常显示，否则审核会被拒绝。
附被拒理由原文：WenoticedthatyourappdidnotrunatiPhoneresolutionwhenreviewedoniPadrunningiOS9.1,whichisaviolationoftheAppStoreReviewGuidelines.We’veattachedscreenshot(s)foryourreference.Specifically,thebuttonsatthebottomoftheappareinaccessiblewhenrunningoniPad.NextSteps
PleasereviseyourapptoensureitrunsatiPhoneresolutiononiPad.
对于视频、音乐、图书类的应用很容易因为这一条而被拒。另外ASO100.com建议应用内最好不要出现第三方的商标，例如运营商的Logo、影视公司的Logo等。
附被拒理由原文一：
Wefoundthatyourappallowsuserstodownloadmusicwithoutauthorizationfromtherelevantthird-partysources.We’veattachedscreenshot(s)foryourreference.NextStepsPleaseprovidedocumentaryevidenceofyourrightstoallowmusicorvideocontentdownloadfromthird-partysources.Ifyoudonothavetherequestedpermissions,pleaseremovethemusicorvideodownloadfunctionalityfromyourapp.附被拒理由原文二：Yourappincludescontentorfeaturesthatresembleawell-known,third-partymark,Fox.We’veattachedscreenshotforyourreference.PursuanttoyouragreementwithApple,yourepresentandwarrantthatyourapplicationdoesnotinfringetherightsofanotherparty,andthatyouareresponsibleforanyliabilitytoApplebecauseofaclaimthatyourapplicationinfringesanotherparty’srights.Moreover,wemayrejectorremoveyourapplicationforanyreason,atoursolediscretion.
Accordingly,pleaseprovidedocumentaryevidenceofrightstousethiscontent.OnceLegalhasreviewedyourdocumentationandconfirmsitsvalidity,wewillproceedwiththereviewofyourapp.
13、应用截图、名称、描述等出现不雅词汇
在应用截图、名称、描述等任何地方出现例如诸如牛逼、绿茶婊、无节操、逗比等词汇，都会被苹果审核拒绝。
附被拒理由原文：Wefoundthatyourappcontainscontentthatmanyaudienceswouldfindobjectionable,whichisnotincompliancewiththeAppStoreReviewGuidelines.Specifically,wenoticedyourappname打飞机-简单粗暴isobjectionable.
WeencourageyoutoreviewyourappcontentandevaluatewhetheryoucanmodifythecontenttobringitintocompliancewiththeGuidelines.
14、应用出现beta版、测试版字样
不要过度谦虚地在启动画面或者应用名称上加上”beta”字样，苹果不允许测试版产品上架。
附被拒理由原文：Yourappappearstobeapre-release,test,ortrialversionwithalimitedfeatureset.AppsthatarecreatedfordemonstrationortrialpurposesarenotappropriatefortheAppStoreanddonotcomplywiththeAppStoreReviewGuidelines.ToensurecompliancewiththeAppStoreReviewGuidelines,itwouldbeappropriatetoreviseyourapptocomplete,remove,orfullyconfigureanypartiallyimplementedfeature(s).
Ifyouwouldliketoconductbetatrialforyourapp,youmaywishtoreviewtheTestFlightBetaTestingGuide.
15、注册缺少隐私政策
如果应用包含注册功能，注册页面必须提供隐私说明协议按钮或者链接。另外在iTunesconnect提交新版本的时候，PrivacyPolicyURL必须要填写。
附被拒理由原文：Wenoticedthatyourappincludesaccountregistrationoraccesstousers’existingaccountsbutdoesnotincludeaprivacypolicy,whichdoesnotcomplywiththeAppStoreReviewGuidelines.
PleaseupdateyourappmetadatatoincludeaprivacypolicyandensurethattheprivacypolicyURLyouprovidedirectstheusertotheintendeddestination.
16、应用出现崩溃、加载失败等bug
审核期间出现崩溃会导致审核被拒。ASO100.com建议，在审核期间务必保证服务器稳定，避免审核人员审核时出现内容加载失败的情况，导致被拒。
附被拒理由原文：WediscoveredoneormorebugsinyourappwhenreviewedoniPhonerunningiOS8.1.2onbothWi-Fiandcellularnetworks.Specifically,nocontentisfetchedwhenuserslaunchtheapp.Pleaseseetheattachedscreenshot/sformoreinformation.Itwouldbeappropriatetorevisesuchissue(s)inyourapplication.NextSteps
Pleaserunyourapponadevicetoidentifytheissue(s),thenreviseandresubmityourappforreview.
17、应用描述、截图和应用功能不符
如果应用的描述或截图介绍的功能在审核期间没有体现，则会被拒绝，如果介绍文案不够详细也会有一定概率被拒。
ItwouldbeappropriatetoreviseyourapptoensurethisfeatureisfullyimplementedortoreviseyourApplicationDescription,ReleaseNotes,and/orscreenshotstoremovethiscontent.
18、应用包含应用推荐功能
除特殊情况，苹果明令禁止应用内推荐其他APP。
附被拒理由原文：The应用推荐featureinyourappdisplaysorpromotesthird-partyapps,whichviolatestheAppStoreReviewGuidelines.We’veattachedscreenshot(s)foryourreference.NextSteps
Pleaseremovethe应用推荐featurefromyourapp.
19、应用包含不正确的诊断功能
如果你的应用中，包含不真实的系统检测或优化功能，苹果会认为这项功能有误导用户的嫌疑，审核时会被拒绝。
附被拒理由原文：WenoticedthatyourappprovidespotentiallyinaccuratediagnosticfunctionalityforiOSdevicestotheuser.
We’veattachedscreenshot(s)foryourreference.
NextSteps
Currently,thereisnopubliclyavailableinfrastructuretosupportiOSdiagnosticanalysis.Thereforeyourappmayreportinaccurateinformationwhichcouldmisleadorconfuseyourusers.WeencourageyoutoreviewyourappconceptandincorporatedifferentcontentandfeaturesthatareincompliancewiththeAppStoreReviewGuidelines.
20、应用提交的新版本与上一版差异过大
如果你提交的新版本应用与上一版相比，功能上变化过大，比如将游戏升级为工具类应用，或在新版本中完全改掉前一版产品的功能，则会被苹果拒绝。
附被拒理由原文：Wefoundthatyourappdidnotachievethecorefunctionalitydescribedinyourmarketingmaterialsorreleasenotes,asrequiredbytheAppStoreReviewGuidelines.
Specifically,theapphasawholecontentswapfromaGameapptoaMobileDataTrackingapp,whichdoesnotprovideagooduserexperiencewhenupdatingtheapp.
IfyouriTunesConnectApplicationStateisRejected,anewbinarywillberequired.Makethedesiredmetadatachangeswhenyouuploadthenewbinary.
21、应用违反当地法律法规
附被拒理由原文：Yourappcontainscontent–orfacilitates,enables,andencouragesanactivity–thatisnotlegalinallofthelocationswheretheappisavailable.Specifically,yourappisadvertisedasaplatformtoprovidepaidcompanionshipservices.
We’veattachedscreenshot(s)foryourreference.NextSteps
WeencourageyoutoreviewyourappconceptandincorporatedifferentcontentandfeaturesthatareincompliancewiththeAppStoreReviewGuidelines.
如果你已经代表委托人或者公司发布了这些APP，你的委托人或者公司应该注册iOS开发者账号，并把你添加到他们的开发者账号里，这样你就可以在他们账号下面提交并发布APP了。
附被拒理由原文：WefoundthattheSellerand/orArtistnamesassociatedwithyourappdonotreflectthenameofthefinancialinstitutionintheappand/oritsnameandmetadata.
TobeappropriatefortheAppStore,yourappmustbepublishedunderaSellernameandArtistnamethatreflectsthefinancialinstitutionbrand,asrequiredbytheiOSDeveloperProgramLicenseAgreement.
Section1.2:“You”and“Your”meansandreferstotheperson(s)orlegalentity(whetherthecompany,organization,educationalinstitution,orgovernmentalagency,instrumentality,ordepartment)usingtheAppleSoftwareorotherwiseexercisingrightsunderthisAgreement.Forthesakeofclarity,YoumayauthorizecontractorstodevelopApplicationsonYourbehalf,butanysuchApplicationsmustbesubmittedunderYourdeveloperaccount.
Ifyouhavepublishedtheseappsonbehalfofaclient,itwouldbeappropriateforyourclienttoenrollintheiOSDeveloperProgram,thenaddyoutotheirdevelopmentteamsoyoucandevelopanappforthemtosubmitundertheirdeveloperaccount.
23、应用提供功能过于简单应用内的功能不能太过单一，苹果虽然理念中提倡“简单”，但并不代表能接受功能不够完善的应用，他们对应用的核心要求，是希望能够给用户更有价值的体验。当然，如果你的产品太有创意，可能苹果的审核员没能理解它的独到之处，这样的情况下，你可以通过申诉来更详细的描述产品优势，以便通过审核。
附被拒理由原文：Wefoundthatyourapponlyprovidesaverylimitedsetoffeatures.Itonlyprovidesanaugmentedrealityreadermechanismwithnootherfunctionality.Whilewevaluesimplicity,weconsidersimplicitytobeuncomplicated–notlimitedinfeaturesandfunctionality.
Weunderstandthattherearenohardandfastrulestodefineusefulorentertaining,butAppleandApplecustomersexpectappstoprovideareallygreatuserexperience.Appsshouldprovidevaluableutilityorentertainment,drawpeopleinbyofferingcompellingcapabilitiesorcontent,orenablepeopletodosomethingtheycouldn’tdobeforeorinawaytheycouldn’tdoitbefore.
WeencourageyoutoreviewyourappconceptandevaluatewhetheryoucanincorporateadditionalcontentandfeaturestobeincompliancewiththeGuidelines.Forinformationonthebasicsofcreatinggreatapps,watchthevideoTheIngredientsofGreatApps.Ifyoufeelwedidn’tunderstandthefeaturesofyourapp,orthatwemissedkeyfunctionality,andyourappwasincorrectlyrejected,youmayappealtotheAppReviewBoard.