iPandacomisaproductofinternationalizednewmediacreatedatfullstretchbyChinaCentralTelevision(cctv.com)andfullofinnovativeideas.Thechannel’smainthemeisthepanda-arareanimalpeculiartoChina-withtheintentiontointroducetheseadorableanimalsandtheircurrentprotectionsituationtonetizensallovertheworld.Thisisdonethroughmultipleterminalsinvariouslanguagesinthehopeoftransmittingpeace,friendshipandpublicwelfare.
TheFirst24-HourHDLiveTelecastProgramofPandasThroughMultipleCamerasWorldwide.
IncollaborationwiththeChengduResearchBaseofGiantPandaBreeding,CNTVhassetup28camerasinfivepartsofthebase,capturingthetruelifeoftheselovelypandas.Broadcastingcontrolroomswheretheprogramdirectorcanmakereal-timeobservationsandswitchcamerashavealsobeenbuilt.Toenrichtheprogram,directorspicktencamerasinwhichpandasareinbetterconditionforlivebroadcastontheinternet,amongwhichthebestpointofviewwillbeselectedandpresentedinHD.
Registeredusersareabletochatontheplatform.PandacommentatorswillinteractwiththeaudiencetomakesurethattheyhaveagoodexperienceoniPandacom.
Thirty-minuteoriginalrequestprogramseveryday
InterestingrequestprogramsincludingPandaTime,PandaShow,PandaInterview,PandaWiki,andPandaStoriesareproducedonbaseofthelivevideos,thevideosfromthefilmcrewandothersourcematerials.
DocumentariesofPandasandotherfeatureprograms
AlargenumberofpandadocumentariesareproducedonbaseofthedocumentariesandfeatureprogramsfromCCTV.
Website
Thethemewebsite(www.ipanda.com)isapioneerfeaturingvideosofpandasandanexclusivecommunityofpandafanswithfourthemepages-“PandaLive,PandaTheater,PandaPlanetandPandaTown”.TheChineseandtheEnglishversionsofthewebsitearenowavailable.CNTVwillcollaboratewithchina.com.cntocreatethemultilingualversionchannelcoveringalargerrangeofnetizens.
Community
ThecommunityofiPandacom(PandaTown)isaplatformthemedbypandasforsocialnetworkingandexchangesaswellasanonlinehomecustomizedforglobalpandafans.Pandastarsandmanycelebritieshavealreadyregisteredinthecommunity,waitingforpandafans.
SocialNetwork
iPandacomhasregisteredanofficialaccountandcreatedexclusivepagesonFacebook,Youtube,CNTVweibo,SinaweiboandRenrentosynchronouslyreleaseinterestinginformationandtointeractwithfans.
CNTV,givingfullplaytoitsadvantageofbroadcastingprogramsonmultiplescreensfromsinglecloudstorage,releasesinterestinginformationfromiPandacomonmobile,computerandtelevisionterminals.Besides,theseprogramscanbewatchedeverywhereviamultimedia,mobilenetworkclient,IPTV,mobileTVandNetworkTVplatformsaswellasvehicle-mountedandoutdoorpublicaudiovisualplatforms.
iPandaCam:Withitsmostattracting24-hourprogramofPandaLive,iPandaCamalsoprovidesacollectionofbrilliantpandavideosandrequestprograms.
ItistheonlyappofPandaLivewhichissimpleandconvenient.AppsoniOSandAndroidplatformsarenowavailable.
CNTVaimstoestablishthe“ChinaLive”platformbyfullyrealizingthepotentialofiPandacomandutilizingthedevelopmentalpatternofthiswebsite.BypromotingChina’srarewildanimals,beautifullandscape,historicalrelicsandeducation,CNTVwantstointroducearealandbeautifulChinatotheworldbyusingitscutting-edgetechnologyofHDlivebroadcastingincombinationwithE-commerce.