其实，“momo”们并不是一个“神秘组织”。
“momo”和小恐龙头像是平台新用户注册时自动生成的默认信息，就像很早之前的“佚名”一样。
最开始的那群“momo”只是因为懒得修改ID和头像。
（图源网络）
Originally,thenicknameandavatarfor"momo"weregeneratedautomaticallyasdefaultsettingsafternewusersregisteredtheiraccounts.Now,increasingnumberofnetizenshaveoptedtochangetheiravatarstoapinklittledinosaurandrenamethemselvesas"momo."
随着“momo”群体的扩大，这个昵称和头像逐渐成为一种互联网冲浪“马甲”，颇有“大隐隐于市，小隐隐于‘mo’”的效果。
因此，越来越多的老用户“改名换姓”加入“momo”大军，实现了“互联网隐身”。
Ontheonehand,thisdecisionisbasedonpersonalprivacyconsiderations.Manypeopledonotwanttheirbrowsinghistorytobeeasilydiscoveredbyacquaintancesintherealworld,sotheychoosetoweara"cloakofinvisibility"andjointhe"momoarmy."
momo和之前的佚名有什么区别？
回溯互联网传播发展史，匿名形式的应用变化，经历了Web1.0-Web2.0-Web3.0的进程。
1993年，《纽约客》杂志随漫画推出了这样一句话：“在网络上没人知道你是一条狗”，这成为Web1.0时期人们描述网络匿名性特征的名言。随着21世纪初，“以真实性作为原则之一的Web2.0的出现，对互联网的匿名性认知带来了前所未有的撼动”，人们重新思考虚拟世界与现实社会的连接，匿名功能在行为中消解，在认知中动摇。
进入Web3.0阶段，匿名功能重新获得用户赏识，Momo的兴起正是其表象之一。不过，这与其说是一种Web使用兴趣的复归，不如说体现了用户观念意识的进化。
一“mo”做事亿“mo”当
除了有趣，momo大军的存在，也给不少人带来了麻烦。
“取名叫‘momo’的，恐怕都是键盘侠吧”……
一个“坏momo”，可能会“殃及池mo”，让集体承受骂名。
Ontheotherhand,adoptingthe"momo"avatarprovidespeoplewithacollectiveidentity,whichreducessocialpressureandenablesthemtospeakmorefreelyonline.Inthisway,peopleareabletoenjoythebenefitsofonlinecommunicationandsocialsupportwithoutfearofjudgmentorscrutiny.
大家可以进行阅读
WhythousandsofyoungChinesepeopleuseapinkdinosaurastheiralias
EmilyYuan,ahighschoolstudentinGuizhou,livesadoublelifeontheChineseinternet.OnhermainsocialmediaaccountsonWeChatandWeibo,Yuansharesphotosofherselfandpostsaboutschoolevents,likearecentdebatecompetition,forherfriendsandfamilytosee.Butonheralternativeaccounts,onDoubanandXiaohongshu,Yuangoesbytheusername“momo,”pairedwithaprofilepictureofapinkcartoondinosaur.Underthisalterego,YuanpostscontroversialcommentaryoneverythingfromK-poptofeminism.
YuanisjustoneoftensofthousandsofChinesesocialmediauserswhohaveadoptedmomothepinkdinosaurastheironlinealias,asawaytospeakmorefreely,evadeharassment,andprotecttheirprivacy.Today,youcanfindmomosinallcornersoftheChineseinternet—fromDoubanforumsonyouthunemploymenttoXiaohongshupostsrecommendingNewYorkrestaurantstoWeibothreadsdiscussingnewTVshows.Douban’smomogrouphasover11,000members,whileXiaohongshuhasover10,000usersnamedmomo,accordingtoChinesesocialmediaanalyticssiteNewRank.
MomowasoriginallythedefaultusernamefornewaccountsonDoubanorXiaohongshu.ItthenbecamepopularinDoubancommunitieslikeGooseGroup—membersusedittosafelygossipaboutcelebritieswithoutbeingharassedbycompetingfandoms.
DingRan,a25-year-oldproductmanagerbasedinBeijing,firstadoptedmomoasherDoubanusernamein2023.ShewantedtopostaboutherfavoriteTaiwaneseactor,DansonTang,onsocialmedia,withoutbeingattackedbyfansofTang’srivals.“Fandomsarefilledwithrageandvitriol(刻薄的话),”DingtoldRestofWorld.Apostcanquicklyspiralintoathreadofpersonalattacksagainsteveryoneinvolved.Dingsaidthemomoidentitywasliberatingbecauseshecouldshieldherselffromrabid(偏激的)fansbyadoptingamoreinconspicuous(不引人注意的)persona.
InFebruarythisyear,famousChineseactorChenFeiyufiledadefamationlawsuitagainstaDoubanusernamedmomo,foraccusinghimofbeinginvolvedinaninappropriaterelationshipwithafan.Inresponse,manyDoubanuserschangedtheirusernamestomomo,andadopted“Weareallmomo”asarallyingcry.
Somesocialmediausershavecometoseefellowmomosasacommunityoflike-mindedpeople,lookingforamoretolerantandinclusivespaceofdiscourseontheChineseinternet.“Beingamomomakesmefeelsafefromjudgmentsandgivesmeasenseofbelonging,”YuxuanChe,acollegestudentwhogoesbymomoonXiaohongshu,toldRestofWorld.
放弃个性化头像昵称而“跃入人海”，是互联网时代人们的自由权利。
但无论是出于何种缘由，并非变成“momo”就可以为所欲为，自由应有边界，只有守护好底线，做一个“好momo”，才能真正获得“隐身”带来的安全感。