WhenyouthinkofJeep,youthinkoftheiconicJeepWrangler.DrawingitsheritageallthewaybacktothearmyjeepsofWorldWarII,theWranglerhasbecomethestapleoff-roadvehicleofchoiceformany.
ManypeoplejustlovetheWrangler’suniquestyle,though,withoutmuchinterestinactuallyusingitsvastoff-roadcapabilities.ThesebuyersspellbigopportunityforJeep.
Yousee,whiletheWranglerisquite“cool”,it’sstrictoff-roadfocusgivesitsomeprettyseriousdrawbackswhenitcomestoeverydayon-roaddriving.AnyonewantingtodriveaWranglerforitsstylepointswillhavetobewillingtosacrificeonfueleconomy,practicality,handling,comfort,andsecurity(withopenmodels).Kindofatoughsell.
ThebigsolutionforJeepwastocreateanall-newmodelthatwouldtaketheWrangler’sDNAanddistillitintoamoreuseablepackagefornormalon-roaduse.
ThenewJeepRenegadeisthatsolution.WheretheWranglerisanoff-roaderfirstanddailycarsecond,theRenegadeisdailycarfirstandanoff-roadersecond.
Renegadesaresellingwell,andIdothinkJeepmayhaveahomerunontheirhandshere.Honestly,therearemorebuyersouttherewhojustwantaJeepfortheuniquestyleofthebrand,ratherthantoactuallygorockcrawlinginthedesert.
Mygirlfriend,Gab,isaperfectexample.She’sallabouttheJeepimage,andshelovesthecar’sfeatures,butshe’snotallaboutgettingitmuddyortraversingtheMojavedesertinhersparetime.
Gabgotthisblack2015JeepRenegadeLimitedalittleoveramonthago,andshe’sbeenlettingmedriveheraroundinit.IfeelI’vegottentoknowthecarprettywellatthispoint,andnowit’stimetosharemytakeonitwithyou,mydearreaders.
-SpottedbyAlbertS.Davis
JalopniktakestheJeepRenegadeTrailHawkoff-roadtoseehowitstacksupasarealJeep.
Keepinmind,theRenegadecanalsoseeabout30MPGwhencruisingonsmoothroads.Notabadmixatallifyouaskme.
-Nick
WhenmostpeoplethinkofJeep,theythinkofWranglersplowingthroughmudandclimbingoverrocks.Theydon’t,however,thinkofa470hpV8,0-60in4.6seconds,andsurelynotofa$65,000pricetag.Meetthe2014GrandCherokeeSRT,adifferentsortofJeep.
ItcatersmoretowardtherealistictypeofSUVbuyerhereinAmerica,onewhowillprobablyneverforgeastreamintheirlife,butstillwantsabigcartogotothemallin.UnderstandingthissortofbuyerwillhelpyouunderstandwhytheCherokeeSRTexists.Thefactis,mostbuyersuseSUVsintheexactsamewaytheywoulduseacar,andtheywindupwantingthesamethingsofferedincars.JustlookattheBMWX6.ItisbothanSUV,aswellasoneofthosecoupe-sedanthingys,liketheMercedesCLS.Personally,IthinkthepeoplewhobuyavehiclelikeanX6exudeanespeciallyrepulsivelevelofvanity,butsomehowBMWmanagestosellenoughX6stomakeitworthwhile.
ThissortofclientelepurchasingSUVshasinevitablytakentheemphasisoffofoffroadability,andputitonmoretraditional,carlike,aspects.TheresulthasbeennewSUVsthatarebasicallyjustbigcars,anditwasonlysolongbeforesomeonesaid“Hey,canIhaveafastone”
IsawthisverycoolJeeponGeorgeStreetbeforeleavingforSpringBreakonFriday.
Spottedby:AlbertDavis
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