本文是与《时代》杂志联合发布的。以下文字起初发表于Entrepreneur.com
对于我们而言,罗密欧与朱丽叶的意义已经远远超过了莎士比亚笔下的凄美爱情故事。我们选择用这样一种互补的方式给我们各自的公司命名,以此增进我们的感情。我们甚至还给家里的猫也起名为马克安东尼和克里欧佩特拉。
我们最初在一起时,只有一人在创业。如今,在幸福度过近七年的婚姻生活之后,我们俩都开始在纽约经营自己的公司。塔里克经营罗密欧(ROMIO),一个让朋友和邻居对当地服务进行可靠推荐的平台。蕾切尔则经营朱丽叶(Juliette),一个通宵提供优质洗衣服务的手机应用。
要形容我们这段感情,最合适的一个词是“过山车”。我们以不同的速度在不同的方向上行进着。我们的日程完全相反,塔里克白天会见当地专家,搭建罗密欧平台,蕾切尔则是晚上办公,我们俩总是忙个不停。不过每晚7点,我们会解开安全带,离开过山车,并尽量在前往不同方向之前共进晚餐。
我们找到了四种方式,在维持家庭关系正常发展的同时,照顾好我们蒸蒸日上的公司。
放松身心:
如果我们没法离开城市休个短假,那我们会努力一起做点事情来放松和平静下来,无论是共进晚餐还是去剧院看个新剧或电影。
比如,我们充分利用蕾切尔在营销和社交技巧方面的强大背景,以获取罗密欧用户界面的反馈意见。我们也借助塔里克的金融背景和精明的商业头脑来改善朱丽叶的经营模式。
关心彼此:
经营两家处于不同阶段的初创公司时,很有趣有时也很困难的一点在于:当一家公司已经运转良好,另一家却仍在遭遇成长之痛时,如何维持我们的关系呢?两家公司的发展并不总是同步的,尽管发展路径是类似的,但我们的旅程却可能完全不同。
当朱丽叶正式推出,获得了许多正面反馈,拥有了许多客户时,罗密欧的网站重建却遇到了重重阻碍。我们在情感上出现了差异,蕾切尔兴高采烈,而塔里克沮丧不已,这让我们很难庆祝或是倾诉自己的感情。克服这种情感差异的一个好办法是交流彼此的困难和牺牲,不要让内疚和嫉妒滋生蔓延。
ThispostisinpartnershipwithTime.ThearticlebelowwasoriginallypublishedatEntrepreneur.com
ROMIOandJuliettemeansmoretousthanaShakespearean,romantictragedy.Wechosetonameourseparatebusinessesinacomplementaryway,whichisthewayweapproachourrelationship.OurcatsareevennamedMarkAnthonyandCleopatra.
Whenwefirstgottogether,onlyoneofuswasinthestartuprole.Now,happilymarriedfornearlysevenyears,we’rebothrunningourownbusinessesinNewYorkCity.TarikrunsROMIO,aplatformthatprovidestrustedrecommendationsforlocalservicesfromfriendsandneighbors,whileRechellerunsJuliette,amobileappthatofferspremiumovernightlaundryservice.
Thebestwaywecandescribeourrelationshipnowisarollercoasterride,travelingindifferentdirectionsatvaryingspeeds.Weworkperfectlyoppositeschedules,withTarikbuildingROMIObymeetinglocalexpertsduringthedayandRechellerunningherserviceatnight,andarealwaysonthego.Buteverydayat7p.m.,weunfastenourseatbelts,getofftherollercoasterandmakeanefforttoshareamealtogetherbeforepartingindifferentdirections.
We’vefoundfourwaystokeepourrelationshipathomehealthywhilebalancingourgrowingcompanies.
Time:
Thegreatestbenefitofbeingmarriedtoanotherentrepreneuristheabilitytocontrolourownschedules.Constantlyworkinganddrivingastartupisdraining,soweforceourselvestotakeshortvacationstorecharge.Abouttwoweeksago,wetookatriptoSaintThomasanddidabsolutelynothingexceptlayonthebeachandsoakinthesun.Wecamebackfullyrechargedandrelaxed.Thishelpstremendously,especiallysincemostsmallbusinessownersworkmorethan50toeven60hoursperweek,theFinancialPostreported,somethingwe’vedefinitelyfoundtobetrueinourownlives.
Ifwecan’ttakeashorttripawayfromthecity,wetrytomakeanefforttorelaxandwinddowntogether,whetherit’satdinnertableorgoingouttoseeanewshowormovieatthetheater.
Mindshare:
Whilewemaybeatdifferentdevelopmentstagesinourstartups,weseealotofsynergiestobuildingourbusinesses—especiallysincewe’reinthesameindustry.Weoftenleveragemutualcontactsandsharecampaigns,frominvestorstowebsitedevelopers.Andweneverhesitatetouseeachotherasasoundingboardforideasandconcepts,tweakingandbrainstormingaloud,beforetakingitpublictotheteamorinvestors.
Forexample,wetapintoRechelle’sstrongbackgroundinmarketingandsocialskillstogetfeedbackforROMIO’suserinterface.WealsoleverageTarik’sbackgroundinfinanceandstrongbusinessacumentostrengthenJuliette’sbusinessmodel.
Awareness:
Theinteresting,andsometimesdifficult,partabouthavingtwodifferentstartupsindifferentstagesismanagingourpersonaldynamicwhenonebusinessistakingoff,whiletheotherisexperiencinggrowingpains.Thestagesofeachbusinessmaynotalwaysbeinsync,andwhilethebusinesspathsareparallel,ourjourneyscanbecompletelydifferent.
WhenJuliettelaunchedandreceivedpositivefeedbackandstrongnumbersoutofthegate,ROMIOwasworkingthroughthedevelopmentalchallengesofawebsitere-launch.Theemotionaldifferencesweexperienced,withRechelleelatedandTarikfrustrated,madeithardforustocelebrateandinducedguiltfrombothofus.Agoodwayweworkedthroughtheemotionaldifferencewasbycommunicatingabouteachother’sdifficultiesandsacrifices,andtryingnottoletguiltorenvytakeover.