弗兰克尔是作家、创业家,也是电视真人秀明星【她曾出演《纽约主妇》(RealHousewivesofNewYorkCity)】。2009年,她首次以“瘦身女孩”玛格丽塔(一种鸡尾酒——译注)推出了自己的酒类品牌“瘦身女孩”(Skinnygirl)。这种混合酒大获成功,今年,弗兰克尔将它以1.2亿美元的价格卖给了BeamGlobal酒业公司(BeamGlobalSpirits)。
从那时起,弗兰克尔又推出了一款白桑格利亚汽酒,一套恢复性的清洁系统(restorativecleansingsystem,它特别便于喝多了鸡尾酒后翌日清晨的清洁工作)以及一套护肤产品。
译者:清远
BethennyFrankel
Author,businessentrepreneur,andrealityTVstarBethennyFrankel("RealHousewivesofNewYorkCity")debutedherSkinnygirlalcoholbrandin2009withtheSkinnygirlMargarita.ThemixeddrinkwassuchasuccessthatFrankelsoldthecocktailtoBeamGlobalSpiritsthisyearfor$120million.
Sincethen,Frankelhascomeoutwithawhitesangria,arestorativecleansingsystem(convenientforamorningafteronetoomanycocktails),andaskincareline.
InSeptember,SkinnygirlMargaritawaspulledoffWholeFoodsshelvesaftertheretailerreportedlydiscoveredthatthepremixedcocktailwasn'tasnaturalasFrankelclaimedittobe.Whilethebottledidn'thaveingredientslistedonthelabel,Frankelhadtoutedthedrinktobemadeof"allnatural"ingredients,includingtequilaandagavenectar.Saltwasfurtherpouredonthebrand'swoundafterapairofcustomersfileda$10millionclassactionlawsuitallegingfalseadvertising.